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ANALYZE

Make decisions with data‑driven audience analytics

Increase revenue by up to 40% with high-value data. Gain real-time insights into visitor behavior and analyze in-store content effectiveness with advanced data analytics.

EU AI ACT
COMPLIANT
GDPR
COMPLIANT
LGPD
COMPLIANT
CCPA
COMPLIANT
Visitor Insights and Impression Analytics
DISPL Kit 3 PRO for quick start
Advanced data analytics
TRUSTED BY COMPANIES OF ALL SIZES

Like Google Analytics, but for offline business

Get audience data in real time

It allows to showcase your latest products, services, and promotions in real time.

Stay current. Save time and resources.

Lets your business quickly adapt to new market trends and customer preferences.

Manage thousands of screens with one person

Digital Signage provides centralized control over multimedia content across big screen networks

Visitor Insights

Our AI collects and analyzes real-time visitor data using DISPL sensors or your existing equipment. The data is then visualized in interactive dashboards, enabling you to understand and respond to customer needs efficiently.

Make decisions based on data

  • Amount of traffic, bounced traffic, number of leads, peak time, demographics and face expressions.
  • Notifications about waiting customers.
  • Customer journey analysis.
Learn more

Privacy

Face attribute detection, not recognition. The collected data cannot be used to identify any specific individual.

Local AI with edge computing

AI-powered software leverages edge computing to process visitor insights on device and in real-time.

Compliance with global standards

AI algorithm complies with industry standards for data protection: AI ACT, GDPR, LGPD, and CCPA.

Next level of accuracy: Combining Body AI Detection with Face Attribute Detection

Introducing the Body AI Detection Model – a breakthrough in audience analytics. Now, our technology goes beyond faces—detecting full-body presence with exceptional precision.

This dual-layer approach unlocks new possibilities for offline businesses across industries, ensuring the most precise and actionable data.

Enhanced Analytic Accuracy

The Body Shape AI Model improves visitor count accuracy by detecting individuals even when their faces are not visible, reducing miscounts caused by profile angles or face coverings.

Extended Detection Range

By recognizing human silhouettes, the new model ensures people are tracked even if they are further away from a sensor, increasing the reliability of traffic analysis and traffic heat maps.

Extended visitor journey map

The new algorithm opens up unique potential for customer journey maps. It not only analyzes demographic attributes of your audience but it also understands when they turn away from sensors and then turn back.

Comparison: Visitor Insights and traffic counters

DISPL does not replace traffic counters but complements them by serving a different purpose. While counters track the number of visitors, DISPL analyzes their demographics, behavior, and engagement levels. Both solutions should be used together for deep audience analysis.

TRAFFIC COUNTERS
PURPOSE
Count the number of visitors entering and leaving the store
Analyze customer demographics and behavior in key store areas
COUNTING ACCURACY
High counting accuracy, but doesn’t distinguish repeat entries
Lower counting accuracy, but distinguishes repeat entries and provides context
DEPTH OF ANALYSIS
Only traffic numbers
Gender, age, engagement, facial expressions, interest in ads
MEASUREMENT AREAS
Entrances and exits
Specific store areas
BUSINESS IMPACT
Shows overall traffic flow
Shows audience characteristics, helps optimize marketing and merchandising
COMBINED USE
Provides accurate number of foot traffic
Gives details about demographic groups, and what store areas attract them

Impression Analytics for digital signage

This solution is designed to analyze the effectiveness of in-store marketing. It collects data on the number of impressions, views, dwell‑time, and demographics of the viewers.

Know the force of content on your screens

This solution helps businesses analyze content efficiency and earn revenue by selling data to advertisers. It also enables targeted content, giving brands control over their audience.

  • Real views
  • Conversions
  • A/B tests
  • Dwell-time
Learn more

Detailed reports

Know the real number of views of your campaign compared to the number of impressions.

Only verified views

AI considers the viewing duration of more than 1.5s and the head rotation by less than 30° relative to the surface

Excludes staff

AI automatically understands that an employee is in front of a sensor with 80% accuracy

Integrate analytics with POS systems or enrich your BI system with API

Get an expert consultation

Find the best case for your business

Retail
Hospitality
Audience Analytics

Monitor the number of people who enter or exit any kind of wide indoor entrance. Visitor analytics will also provide you with visitors' socio-demographic portrait, engagements metrics, dwell-time, etc

Retail
Price checkers

Use Digital Signage to show prices of products on demand. Price checkers can also collect analytics about visitors and show targeted content when a visitor is in front of it.

HoReCa
Hospitality
Digital menu board synchronization

All digital screens can be synchronized together to show unified content such as special offers at any moment. Self-service kiosks in screensaver mode and in-restaurant radio can also be synchronized to create a unique atmosphere and increase the emotional value of the offer.

Transportation
Traffic counting

Video analytics in transportation make it possible to count the number of passengers by time, socio-demographic portrait, and average travel time; show ads; and monitor passengers without a ticket.

Retail
HoReCa
Face mask detection

An interactive scenario that makes it possible to check if a visitor is wearing a mask or not and notifying them to put one on.

Retail
Government
Interactive scenarios based on video analytics

Showpieces in museums can run interactive scenarios with audio and video accompaniment based on data collected by the sensor, for example, when a visitor comes close to the tablet with a sensor.

Retail
HoReCa
Media owners

Media owners can make additional revenue on ad sales by combining their usual advertising sales with Programmatic Ad Exchange for maximum profitability from any of the displays. Four direct sales models and three self-service models make it possible to create the ideal media mix.

Retail
HoReCa
Giant LED walls

Informational and advertising LED screens and media facades tailored for high resolution (up to 12k). Content and related templates can be managed, synchronized, and updated remotely via a flexible editor — no third-party contractors needed.

Retail
Brand Zones
Smart tablet for SMB

Use regular iOS or Android tablets to provide visitors with an online experience of the store, collect feedback, and broadcast marketing content. Moreover, tablets with sensors collect unpersonalized data about the audience so retailers know who their customers are, what they are interested in, and what marketing campaigns are the most effective.

Retail
Customer profiles

Collect data about customers to understand their preferences by segment and sell this data to brands. Data is collected on tablets at checkout zones and then is automatically matched with checks.

Retail
HoReCa
Customer age verification

Use POS-systems or tablets in checkout areas to verify customers’ age. While a customer is watching some engaging content on a tablet in the checkout zone, the data about their age is sent to the cashier to notify that their age should be verified by their ID. It’s optional whether or not to show the customer notifications from their side

Transportation
Government
Wayfinding and navigation

Digital signage in transportation hubs can be used to provide wayfinding and navigation information to help passengers find their way around the facility. This can include interactive maps, directional signage, and information about amenities and services.

Corporate
In-Office navigation

Digital signage can be used to provide employees and guests with in-office navigation and wayfinding, making it easier for them to find their way around the office. Views analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Corporate
Reception announcements

Digital signage can be used to display important announcements and updates in receptions, such as upcoming events or important policy changes. This can help keep employees informed and engaged while they are waiting for guests or clients. Audience analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Corporate
In-office atmosphere radio

Digital signage can be used to display an in-office atmospheric radio that plays music or other audio content in common areas such as receptions or elevators. This can help improve the overall office atmosphere and create a more pleasant environment for employees and guests. Audience analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Corporate
Employee incentives and rewards

Digital signage can be used to provide employees with incentives and rewards for meeting certain goals or targets. Views analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Retail
Brand Zones
Customer feedback with smartphones

Give your in-store sales team the ability to easily gather customer feedback through their smartphones, so you can understand customer preferences and improve service.

Corporate
Employee surveys and feedback

Digital signage can be used to provide employees with a platform to give feedback and provide suggestions for improvements in the office. Views analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Education
Course information and schedules

Digital signage can be used to display real-time course information and schedules, helping students stay informed about what classes they need to attend and when.

Healthcare
Real-time wait times and queue management

In healthcare, digital signage can be used to provide patients with real-time information about wait times and to manage queues in waiting areas. Audience analytics can help healthcare providers understand which types of content are most effective at engaging patients and optimize their strategy accordingly.

Healthcare
Patient information and education

In healthcare, digital signage can be used to provide patients with important information about their care, treatment options, and resources. Audience analytics can help healthcare providers understand which types of content are most effective at engaging patients and optimize their strategy accordingly.

Transportation
Safety and emergency information

Digital signage in transportation hubs can be used to display safety and emergency information to help passengers understand what to do in case of an emergency. This can include information about evacuation routes, emergency procedures, and contact information for emergency services. Audience analytics can be used to understand which types of safety and emergency information are most important to passengers and optimize the content displayed accordingly.

Retail
Brand Zones
Advertising and promotions

Digital signage in retail or transportation hubs can be used to display advertising and promotions for local businesses and services. This can help generate additional revenue for the facility and provide valuable information to passengers. Audience analytics can be used to understand which types of advertising and promotions are most effective at engaging passengers and optimize the content displayed accordingly.

Transportation
Government
Real-time transportation information

Digital signage in transportation hubs can be used to display real-time information about transportation schedules.

Government
Smart City and Digital Government

Government agencies can use digital signage as a tool for Smart City initiatives by providing real-time information to citizens such as weather updates, public transportation schedules, emergency notifications, voter registration, public health campaigns, and community events through the use of audience analytics.

HoReCa
In-restaurant radio

Restaurants and cafes can use Displayforce to create an in-restaurant radio station that plays music, news, and other content to enhance the customer experience.

Retail
Brand Zones
Customer feedback and reviews

Restaurants and cafes can use digital signage to display customer feedback and reviews using iPad or Android tablets, helping customers make more informed dining decisions.

Retail
HoReCa
Digital menu boards

Digital signage can be used to display dynamic menu boards that showcase food and drink options in real time, allowing customers to make more informed decisions about what to order. Audience analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Corporate
Corporate TV widget on desktop

Digital signage can be integrated as a Corporate TV widget on employees' laptops, providing them with real-time updates and information on company-wide announcements and updates, without having to leave their work screens. Audience analytics can help monitor the usage of this feature and optimize the strategy accordingly.

Corporate
Corporate TV mobile app

Corporate TV can be integrated with a mobile app for employees, providing them with easy access to important information, such as schedules, company news, and training materials from their smartphones.

Corporate
Education
Employee training

Digital signage can be used to provide employees with training and development opportunities through interactive content such as videos and tutorials. Views analytics can help monitor employee engagement and optimize the strategy accordingly.

Education
Student feedback and surveys

Digital signage can be used to collect feedback and surveys from students, helping educational institutions understand how they can improve the student experience.

Corporate
Employee communication

Digital signage can be used to provide employees with important information such as company updates, events, and announcements. Audience analytics can help monitor employee engagement and optimize the communication strategy accordingly.

Retail
Brand Zones
Content management using smartphones for sales associates

Brand zones can use digital signage to provide sales associates with the ability to control and manage content on screens in-store through their smartphones, allowing them to quickly respond to changes in customer behavior and optimize their marketing strategies accordingly.

Retail
Brand Zones
In-store training

Brand zones can use digital signage to provide in-store training to sales associates. This includes the use of digital signage for pre-opening training, to ensure that associates are fully prepared and knowledgeable about the brand's products before the store opens.

Retail
Brand Zones
Alerting Sales Consultant for Lead Presence in High-Margin Product Zone with DISPL Integration

Brand zones can use digital signage to create real-time in-store notifications that inform sales associates of new leads in brand zones, allowing them to quickly respond to changes in customer behavior and optimize their marketing strategies accordingly.

Retail
Brand Zones
Marketing A/B testing

Brand zones can use digital signage to conduct A/B testing of different marketing campaigns and messages to see which are most effective and use the data to optimize their strategies in real time.

Retail
Brand Zones
Data collection through interactive forms

Businesses can use digital signage to collect data from customers or employees through interactive forms, such as surveys or registration forms, which can be used to understand customer preferences and improve the customer or employee experience.

Brand Zones
Retail
Interactive product demonstrations

Brand zones can use digital signage to provide interactive product demonstrations that customers can engage with in-store. This can improve the customer experience by providing a more interactive demonstration of products, and increase the likelihood of making a purchase.

Retail
Weighing Screens

Use Digital Signage on their weighing screens in the produce or deli section of the store, displaying targeted promotions and advertisements for complementary products, recipes, or other relevant information. This can increase impulse purchases and drive sales.

Retail
Brand Zones
Sales assistant tablets or smartphones

Equip your sales associates with tablets or smartphones that have access to product information, customer data, inventory levels, and other relevant information to assist customers in their purchase decisions, and thus increase sales.

Retail
Brand Zones
Lift and learn

Use Digital Signage to provide lift and learn technology, which allows customers to scan a product with their mobile device to access more information, such as product reviews, videos, and special offers. This can improve the customer experience by providing easy access to information, and thus increase sales.

Retail
Brand Zones
Lead generation

Use Digital Signage to display forms or contact information that customers can fill out to receive more information or special offers. This can help retailers to generate leads and increase sales by providing customers with more information about the products and services that they are interested in.

Brand Zones
QR codes with loyalty programs

Brand zones can use digital signage to display information about brand-specific loyalty programs and encourage customers to sign up.

Retail
Interactive product configurator

Retailers can use digital signage to provide an interactive product configurator that customers can use to customize products and services in-store. This can improve the customer experience by providing a more personalized demonstration of products, and thus increase the likelihood of making a purchase.

Retail
Digital catalogue

Retailers can use digital signage to display an interactive digital catalogue of products and services that customers can browse through. This can improve the customer experience by providing easy access to product information, and thus increase sales.

Retail
Screensaver on sample devices

Consumer Electronics Retailers can use digital signage to display interactive and engaging content on sample devices in-store, such as smartphones, tablets, and laptops. This can improve the customer experience by providing customers with a hands-on demonstration of products, and increase their likelihood of making a purchase.

Retail
Self-checkout screens

Integrate Digital Signage into their self-checkout screens, displaying targeted promotions and advertisements to customers while they are checking out. This can increase impulse purchases and drive sales.

Retail
Brand Zones
Effective marketing with dynamic pricing

By utilizing digital signage to display real-time pricing, retailers can create a sense of urgency and encourage customers to make a purchase. This can lead to increased sales and boost revenue.

Retail
Brand Zones
Real-time inventory tracking

By integrating digital signage with real-time inventory tracking systems, retailers can display product availability information on digital screens in-store. This can improve the customer experience by preventing customers from searching for out-of-stock items, and boost sales by promoting items that are in stock.

Retail
Brand Zones
Personalized product recommendations

Using data from customer behavior and preferences, retailers can display personalized product recommendations on digital signage screens. This can increase the likelihood of customers making a purchase, and thus boost sales.

Start collecting audience analytics with

DISPL Kit 3 Pro

Watch Video
AI-powered analytics
+
Software
+
Hardware

Place the DISPL Fast Start Kit in your store (exit zone/checkout zone/etc.) and start seeing real data about your visitors immediately!

$756
/year *
* Let us know if you have your own equipment. You can purchase software subscription separately.
Prices do not include shipping, customs duties, and taxes. For pricing information in your region, please contact your local representative.
Advanced Data Analytics

DISPL Dashboard
suits all your needs

The dashboard enables you to calculate marketing ROI, enrich online targeting with real visitor data, analyze staff performance, and compare the efficiency of different branches.

Make data-driven decisions

  • Audience demographics and emotions
  • Real conversions in offline channels
  • Marketing performance
  • Partner performance
  • Reports by day, week, month and year

Sell more with engaging and targeted content

  • Control promotional content remotely
  • Target different groups with special content
  • Attract attention of shoppers
  • Analyze content efficiency
  • Relocate budgets on best-performing activities

Measure and increase conversions

  • Customer journey analysis
  • Compare data from different store areas
  • Find best-performing in-store locations
  • Create in-store customer pipelines
  • Track efficiency of umbrella campaigns

Be ready for peak times with traffic heatmaps

  • Find when target audience comes to your stores
  • Manage staff according to traffic data
  • Measure staff efficiency
  • Know customer portraits in different stores
  • Help salespeople sell more with targeting

Manage all your hardware in one platform

  • Real-time monitoring
  • Configure switching and recovery rules
  • Make planning according to criteria / tags, locations, screen formats, interests

Key features

Sales and audience data

Combine offline audience analytics with sales data to obtain a detailed view of the sales pipeline for physical stores. API capability helps in understanding the impact of customer traffic and demographics on sales performance, enabling more accurate sales forecasting and strategy refinement.

Optimize your sales forecast

Combine various types of data to get the most accurate forecast: sales history, offline customer data, weather conditions, marketing campaigns, and staff schedules. Visitor Insights API provides offline audience data, including offline visitor demographics, dwell-time, and traffic patterns.

Use Visitor Insights

Businesses with CMS can integrate audience analytics data into their platforms. This capability ensures that even non-DISPL CMS users can enrich their systems with regular audience insights for improved content planning and higher customer engagement.

Analyze store staff performance

Utilize data on employee interactions and engagements with visitors to construct sophisticated efficiency graphs. Assess staff performance, optimize workforce management, and identify training needs to improve customer service and sales outcomes.

Better customer segmentation

Exploit detailed audience insights to refine customer segmentation and tailor marketing efforts. The API's data on customer behavior and preferences enable the delivery of highly personalized advertising and promotions, increasing engagement and conversion rates.

Universal data analysis platform

API users gain the flexibility to employ a single, universal application for analyzing data across different platforms. This unified approach simplifies data analysis, reduces the need for multiple tools, and enhances the efficiency of insights generation.

Compatible with all operating systems

Features & Architecture

PRESENTATION
Download a presentation with architecture and features of our platform
Download PDF

Our favorite customer cases

"Our warehouses are five times smaller than those of our competitors with similar business indicators, thanks to our investments in IT and data analysis. By understanding who buys what and when, we can manage purchases optimally. This approach saves us thousands."

Serhei Kostevitch, Chief executive officer, ASBIS

"The goal is to create an even more seamless, intelligent retail experience that meets people’s needs effortlessly. And with DISPL, we’re confident that every step forward is backed by real, actionable insights."

Filip Felczak, Business Development Manager EMEA, 24/7 Robo Shops

"Thanks to DISPL, we now understand the whole sales funnel: now the client knows how online marketing is converting into offline visitors and can set marketing campaigns accordingly."

Lefkios Theodosiou, Director of Prestigio Plaza

“DISPL was the way to go. It gave us the ability to move from mass timeline-based content to targeted messaging, focusing on the visitor and their needs rather than our communication plan. This transformation made us think differently about the role of the store—it became a medium in itself.”

Athanasios Troupkos, Head of Digital Media at Dixons South-East Europe

Explore all DISPL solutions

Frequently asked questions

Got questions? Book a 30-minute call to learn how to analyze, engage, and monetize your offline audience to boost sales.

How many visitors come to my store and who are they?

DISPL will show you the number of visitors by day/week/month and their socio-demographic portrait.

How many visitors convert into customers?

See the conversion to customers and match checks with socio-demographic portraits using API.

How can I measure effectiveness of my printed ad or my Digital Signage content?

Number of contacts, engagement time and other metrics will tell you how effective your content is.

Does my POSm content convert into sales?

With DISPL, you can measure conversion into visitor engagement and further into sales.

How can I check marketing efficiency?

You can understand marketing efficiency by checking the amount of visitors with maximum engagement.

Any chance to see the best-performing brand zone?

Yes, the data will show you which brand zones perform better so you can adjust your offline strategy.

How do I understand which marketing content is more effective?

With DISPL's Engagement Data you can understand with marketing campaign is better.

Who is my ideal customer?

Age and gender data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.

Can I customize a campaign for better targeting?

Target campaigns by age, gender, emotions or additional properties like hat or glasses to increase the effectiveness of your marketing campaigns.

Can I adjust my trade marketing budgets according to this data?

Use the collected data to enrich your online targets and understand how effective your online campaigns were.

Do you have an API to match your data with my purchases and stocks?

Yes, we can match our data with yours.

Can I provide brands with reports that they can use to improve sales?

Yes, you can provide brands with access to actionable reports.

Can I use this data to optimise sales assistants' schedule?

Yes, you can see when your employees bring more conversions and optimize their schedule according to this data.

a 30-minute call on how to analyze, engage and monetize offline audience
to increase sales

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