Direct Ad sales and Programmatic on Digital Signage


СMS with Fixed/Flexible loops and Private Programmatic

Open Programmatic Sell-Side Platform and Demand-Side Platform


Fixed or flexible loops
Direct & programmatic selling models
Performance marketing targets

Ad units inside your broadcast
Campaign content separation or grouping
Classic fixed campaigns in loops
Inventory management with profiling

Metrics prediction at setup stage
Real-time status

Target by location and time
Based on historical audience data
Based on real-time audience behavior

Specify a place on the map
Add price for different days and time
Add the OTS and audience interests

Available time based on parameters
Convenient device selection

100% white labeled by your brand
Simple wizard for advertisers
API for 3rd-party DSP connections
Price and orders control

Status of campaigns
Campaigns audience
System usage

Report with information about scheduled campaign before starting

Report with information about campaign status after beginning

DISPL detects real views immediately with 98%+ accuracy to understand the real number of contacts

Demographic information about real views:
Gender classification up to 90% accuracy.
Age classification: 3 age groups (child, youth, adult), absolute age (+/- 5 years)

Be sure you’re playing your advertising content in the right place, at the right time, in front of the perfect audience with dwell-time and audience data comparison



DISPL Direct Ad Sales is a solution that helps maximize advertising revenue on digital signage. It provides special features for media owners that work directly with advertisers, flexible sales strategies, fixed and flexible loops, private programmatic sales, and open programmatic SSP/DSP platforms. To cater to various advertiser needs for targeted and efficient campaigns, DISPL introduces a waterfall algorithm that optimizes ad sales and ensures a 100% sell-out rate through audience- and time-based models.

