Digital Signage for Consumer Electronics Retail

  • Create a personalized and unique shopping experience for customers while delivering impactful impressions for branded goods.

Rocket sales with customer personalization

Reach customers with the targeted marketing message based on gender, age, mood, in-store journey, dwell time and others

Reinforce Brand Stands in flagship stores

Utilize brand screens at the stands to increase brand recognition, to communicate brands directly to the customer

Optimize content management at the screens

Decrease the time for setting up the new campaign on the screen.

Increase COVID and sanitary safety in the store

Show the real-time quantity of people in the store and check if customers wearing facial masks

Measure Your Offline Conversions

Understand content impact and take action across your offline customer journey

TRUSTED BY WELL-KNOWN BRANDS

Consumer electronics retail customers expect more and more from their offline shopping experience. As an owner of electronics retailer, there are many things to consider when a customer walks in. Managing your entire business, especially if you run stores in multiple locations, can be challenging.

Check below case study how to solve major in-store challenges.

How Kotsovolos allowed brands to communicate with customers using personalized messages and provided stores with real-time COVID safety information

With more than 90 physical stores, Kotsovolos is one of the leading electrical and electronics retailer in Greece.

Goals

Reinforce Brand Stands in flagship stores
01

Reinforce Brand Stands in flagship stores

Utilize brand screens at the stands to increase brand recognition, to communicate brands directly to the customer.
Increase COVID safety in the store
02

Increase COVID safety in the store

Show the real-time quantity of people in the store and check if customers wearing facial masks.
Optimize content management at the screens
03

Optimize content management at the screens

Decrease the time for setting up the new campaign on the screen. The target time was 5 mins per campaign.

Results

Following solutions were successfully implemented in Kotsovolos flagship stores, fulfilling the goals mentioned above.
Gender targeting
Interactive scenarios
Audience analytics
Mask detection

Gender targeting

Mask detection

Interactive Scenarios