Retail media guides

We are happy to share our knowledge and expertise on retail media and offline marketing with you. Check out our educational materials.

CPV vs. Time-based advertising: which model delivers real results?

This guide explains the key differences between time-based advertising and the CPV model. Learn why paying for real views, not screen time, delivers higher transparency, better ROI, and modern performance standards for both advertisers and media owners.

How much profit will your stores make with retail media by DISPL?

This document provides a detailed financial analysis to illustrate how DISPL's solution can increase your annual revenue and ROI by leveraging high-margin advertising content.

How to understand advanced audience metrics?

With practical examples and applications, the guide demonstrates how to use the insights obtained from these metrics to improve business strategies effectively.

How to extract even more insights from the raw data?

Our guide covers the difference between raw data and the platform dashboard, how to gain insights from it, and ways we can assist with effective interpretation.

How to set goals and measure success with KPIs?

This guide will help you select the appropriate tools and performance metrics to accomplish your goals with visual merchandising and digital in-store advertising.

How to develop an effective content strategy for in-store advertising?

Learn how to make an efficient content strategy with this guide, containing 8 key questions you need to answer in order to hit the target with your digital signage content.

How to effectively test hypotheses in offline marketing?

Learn how to solve business problems with offline marketing tools! An 8-step guide on identifying offline customer segments and performing marketing tests using audience analytics tools.

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