In offline and DOOH (digital-out-of-home) advertising, the way ad inventory is sold has a direct impact on campaign performance, transparency, and return on investment. For decades, time-based ad sales have been the standard, charging advertisers for minutes or hours on screen regardless of whether anyone actually sees the ad. As the market becomes more data-driven, this approach increasingly fails to meet the expectations of modern brands.
This guide compares traditional time-based advertising with the Cost Per View (CPV) model, highlighting the fundamental differences in measurement, accountability, targeting, and scalability. CPV shifts the focus from time on screen to actual human views, ensuring advertisers pay only when a real person sees their message. Powered by AI-based audience analytics and face detection, CPV delivers over 98 percent accuracy, detailed demographic insights, and reporting standards comparable to digital advertising platforms.
You will learn how CPV improves ROI predictability, enables audience-based pricing, supports creative testing, and aligns offline advertising with modern performance marketing standards. The guide also explains how media owners benefit from CPV through higher inventory utilization, premium pricing, new data-driven revenue streams, and a stronger competitive position in a market that increasingly demands measurable results.
