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Audience analytics
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SaaS
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Sensor

Audience Analytics for Digital Signage & Retail Media

Audience-focused measurement
Built for marketing surfaces
Screens, displays and POSM

Audience Analytics:
measure attention at your displays in real time

Audience & engagement metrics
Audience contacts
Estimated views
Viewing time
Screen performance
Age
Campaign comparison
Gender
Content performance
Engagement time
Placement comparison
Aggregated audience reports

Built-in analytics and detailed reports

  • Reports by day, week, month and year

  • Audience-to-view rate at each display

  • Compare screens and marketing touchpoints

  • API integration

DISPL Audience Analytics
for your marketing touchpoints

Make data-driven decisions

  • Audience demographics and attention

  • Engagement at each marketing surface

  • Marketing performance

  • Placement performance

  • Reports by day, week, month and year

Sell more with engaging and targeted content

  • Control promotional content remotely

  • Target different groups with special content

  • Attract attention of shoppers

  • Analyze content efficiency

  • Relocate budgets on best-performing activities

  • Set content cycles and timelines

Measure attention and engagement

  • Compare screens and marketing touchpoints

  • Compare screens, displays and promotional stands

  • Find the placements that earn attention

  • Compare creative performance at each touchpoint

  • Compare campaigns across your display network

Find the best times for your campaigns

  • See when your target audience engages with displays

  • Schedule content around audience engagement

  • Measure attention to promotional messages

  • Compare audience profiles across touchpoints

  • Show relevant offers at the point of interest

Manage all your hardware in one platform

  • Remote device management

  • Hardware map

  • Network monitoring

  • Logs of all actions

  • Quickly manage multiple devices with groups

Make data-driven decisions based on collected data

Compare engagement with campaign and sales data
Understand the audience engaging with your displays
Compare content and placement performance
Compare marketing touchpoints across locations

Use screens to show tailored content and improve metrics

Sell more with effective offline marketing built on collected data

See all analytics use cases

Frequently asked questions

What audience does my screen or display reach?
Can I compare engagement with sales?
How can I measure effectiveness of my printed ad or my Digital Signage content?
How can I evaluate a printed promotional display?
How can I check marketing efficiency?
Any chance to see the best-performing brand zone?
How do I understand which marketing content is more effective?
Who is my ideal customer?
Can I customize a campaign for better targeting?
Can I adjust my trade marketing budgets according to this data?
Do you have an API to match your data with my purchases and stocks?
Can I provide brands with reports that they can use to improve sales?
Where should the camera be installed?
Lina Fleitman and Alex Rekish
Learn how to analyze, act and monetize in offline to increase sales

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DISPL Audience Analytics measures audience contacts, estimated demographics and engagement at digital screens, checkout displays and promotional stands. Position the camera on or beside the marketing surface, facing its audience. Compare attention, viewing time, content and placements. Add playback or aggregated sales data through the relevant integrations to inform marketing decisions.

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