- Difficulty in understanding customer demographics results in ineffective marketing campaigns and a decrease in sales.
- Lack of targeted marketing leads to customers being unengaged and not loyal to the brand.
- Failure to tailor content to specific demographic groups results in a lack of relevance and interest in products or services from the customer side, resulting in lower sales.
- Using real-time demographic targeting on store screens allows retailers to understand their customer demographics and tailor their marketing campaigns to specific groups, resulting in a more effective and targeted marketing approach.
- A targeted approach to marketing results in increased relevance and customer engagement, leading to increased sales and revenue.
- By better understanding customer demographics and tailoring content accordingly, retailers can improve the overall customer experience and strengthen relationships with their target audience.