Questions your marketing team needs to answer
- Audience relevance: Does the audience engaging with a brand stand match the audience your campaign aims to reach?
- Promotional effectiveness: Which product displays and creative variants attract more attention?
- Campaign comparison: Can you compare audience contacts and viewing time using consistent measurement criteria?
- Placement performance: Which promotional stands or demonstration tables hold attention for longer?
- Content planning: What should each display show at different times of day?
- Campaign timing: When does the audience engage most with your promotional displays?
- Reporting: How can brands and retailers share comparable results for a specific display?
Audience analytics at your brand display
- Estimated demographics: Review aggregated age and gender trends at the display to inform campaign planning.
- Estimated views: Understand how often people appear to look toward the marketing surface.
- Viewing time: Compare how long the display holds attention across periods and creative variants.
- Audience contacts: Measure contacts within the configured viewing area. These are not unique visitors across the store.
- Placement comparison: Compare attention at equivalent brand stands, demonstration tables and promotional displays.
- Connected reporting: Combine audience measurements with playback records or aggregated POS data through relevant integrations. Mount the camera on or beside the display, facing its audience, and validate the setup in a pilot.
