What is missing from your campaign reports?
- You know when content plays, but not how many audience contacts or estimated views each display receives.
- You need comparable audience and attention data to decide which displays, placements and creative variants deserve investment.
Measure attention at each marketing display
Mount a camera on or beside a digital screen, checkout display or promotional stand, facing its audience. Measure local contacts, estimated views, viewing time and demographic trends. Validate positioning and lighting in a pilot. Compare campaigns using playback logs, and relate aggregated sales through a POS or BI integration. Contacts are not unique store visitors; sales comparisons do not establish causality.
