Measure the audience behind every campaign
Estimated views
A/B tests
Viewing time
Engagement
Clearly defined view metrics
A view is estimated from presence, face orientation and viewing duration at the screen. Apply consistent criteria when comparing campaigns.
We respect privacy
Audience reports use aggregated metrics. Review the processing, storage and retention settings for your selected deployment.
Designed for the viewing area
Install the camera on or next to the display, facing its audience. Validate the viewing area, angle, distance and lighting before measuring.
What kind of content insights?
Audience-to-view rate
Compare estimated views with audience contacts in the configured viewing area. Keep the denominator and view criteria consistent.
Viewing time and engagement
Compare how long audiences engage with each creative, using the same observation rules and comparable campaign periods.
Demography of views
Demographic data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.
Placement comparison
Compare attention and engagement across screens and promotional displays to identify better-performing placements.
Campaign viewing history
Review estimated views and viewing time by screen, creative and period. Campaign reports require audience data matched with playback logs.
Perform A/B tests of campaigns
Which content attracts more attention?
Which creative earns more attention? Compare campaigns using consistent metrics.
Which creative earns more attention? Compare campaigns using consistent metrics.
.png)
Scalable and proven AI
Built for displays
Audience measurement at the marketing touchpoint
Easy to run
Use compatible cameras and players
Ready to use
Fully integrated with CMS and Ad sales
High speed
It takes less than a second to detect and show a relevant message
Works offline
No internet connection is needed
Cost effective
Optimised for low-end devices
Get a deeper understanding
Customize your visualization using your raw performance data in Excel files.
Views report
Ad sales report
Broadcast report etc.
Get the sample data in an Excel file
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Insights & data
Audience Analytics
- How does the audience at each display change over time?
- What share of the measured audience engages with each display? Compare like-for-like periods and placements.
- What is the aggregated profile of my display audience?
Content Views conversion
- How many estimated views does each creative receive?
- Which content attracts more attention?
- Which creative earns more attention? Compare campaigns using consistent metrics.
Content Views portrait
- What is the gender and age of the audience that viewed the content?
- Comparison of the audience portrait of several campaigns or media files.
- How does the portrait of the audience that viewed the content change?
Content Views dwell-time
- Which portrait of the audience watches content the longest time?
- Have we reached the target audience portrait with our campaign?
Forms & Interaction data
- All audience responses during interaction with data entry forms in templates created for touch screens.
- Data of custom conversions configured in project templates.
- Unloading data from the system.
History of Content Views
- History of all views filtered by devices and campaigns.
- Data: audience impression portrait, what was viewed, how long the view.
- Unloading data from the system.
Learn how to analyze, act and monetize in offline to increase sales
Oops! Something went wrong while submitting the form.
DISPL Screen & Campaign Analytics measures audience contacts, estimated views, viewing time and estimated demographic trends at digital screens. Match audience measurements with playback records to compare campaigns and creative variants. Use consistent criteria to compare equivalent display placements and periods. Position the camera on or beside each marketing display, facing its audience, and validate the viewing area and lighting during a pilot. Add aggregated sales data through a POS or BI integration to explore associations with campaign performance.