Know the force of content on screens

  • Real views
  • A/B tests
  • Dwell-time
  • Conversions

Only verified views

AI considers the viewing duration of more than 1.5s and the head rotation by less than 30° relative to the surface

We respect privacy

The solution doesn't use personal data and doesn't capture videos or photos. AI complies with GDPR and CCPA

Excluding employees

AI automatically understands that an employee is in front of the surface with 80% accuracy

What kind of content insights?

Conversion in views

Know the real number of views of your campaign compared to the number of impressions.

Views Dwell-time (Engagement)

If your target audience is watching content for 50% of the campaign time, then you're probably playing the right content.

Demography of views

Demographic data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.

Mimics tracking

Make a mood map to find out how emotional state of visitors affects their decision to purchase.

History of all views

Track most popular routes around the store. Find out where most shoppers go and how long they stay in front of touchpoints.
Conversion in ViewsAds Dwell-Time (Engagement)Audience portraitEmotion trackingCustomer Journey

Perform A/B tests of campaigns

Which content attracts more attention?

Which content is more popular? Comparison of several companies.

Scalable and proven AI

Retail face recognition

Algorithm in TOP3

Accuracy according to the NIST Computer Vision rankings
Usb-camera for audience analitycs

Easy to run

No need special hardware
Digital Signage software

Ready to use

Fully integrated with CMS and Ad sales
shoppers recognition

High speed

It takes less than a second to detect and show a relevant message
Targeted ads at retail shop

Works offline

No internet connection is needed
low-end device for digital signage

Cost effective

Optimised for low-end devices

Get a deeper understanding

Customize your visualization using your raw performance data in Excel files.
monetise your in-store audiences

Insights & data

Visitors Insights

  • What are the number of visitors and their retention in dynamics?
  • What is the conversion into maximum engaged visitors? Comparison of values with the market benchmarks.
  • What is the portrait of my visitors?

Content Views conversion

  • How many confirmed views does my content have?
  • Which content attracts more attention?
  • Which content is more popular? Comparison of several companies.

Content Views portrait

  • What is the gender and age of the audience that viewed the content?
  • Comparison of the audience portrait of several campaigns or media files.
  • How does the portrait of the audience that viewed the content change?

Content Views dwell-time

  • Which portrait of the audience watches content the longest time?
  • Have we reached the target audience portrait with our campaign?

Forms & Interaction data

  • All audience responses during interaction with data entry forms in templates created for touch screens.
  • Data of custom conversions configured in project templates.
  • Unloading data from the system.

History of Content Views

  • History of all views filtered by devices and campaigns.
  • Data: audience impression portrait, what was viewed, how long the view.
  • Unloading data from the system.

Ready to get started?

Understand and engage offline visitors as in e-commerce.
Get started

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DISPL's digital signage content analytics solution can analyze DOOH content performance metrics, focusing on real-time engagement and audience demographics analysis. With DISPL you will be able to track traffic conversion to views, confirm digital signage views to advertisers, understand audience demographics, dwell time, and emotional engagement, ensuring offline campaigns reach their intended target audience. This GDPR and CCPA-compliant digital signage analytics platform is designed for businesses seeking to enhance their marketing strategies through data-driven decisions, offering tools for offline A/B testing and optimizing digital signage content for maximum engagement and effectiveness.
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