- Limited revenue streams: Transportation hubs may struggle to generate additional revenue to support facility operations and maintenance.
- Difficulty in reaching target audience: Traditional forms of advertising, such as posters and flyers, may not be as effective at reaching the specific audience of transportation hub users.
- Lack of data on passenger behavior and preferences: Without access to data on passenger behavior and preferences, it can be difficult to know which types of advertising and promotions will be most effective at engaging them.
- Increased return on investment (ROI) from the additional monetization of the digital signage infrastructure. This can help offset the costs of maintaining and updating the digital signage and provide a steady stream of revenue for the facility. Additionally, audience analytics can be used to track the performance of different advertisements and promotions, allowing for continuous optimization and maximization of ROI.
- Improved targeting of advertising: Digital signage allows for targeted advertising and promotions to reach the specific audience of transportation hub users.
- Increased engagement with passengers: Audience analytics can be used to understand which types of advertising and promotions are most effective at engaging passengers, leading to increased revenue and satisfaction for both the transportation hub and the businesses being advertised.