Retailers can use digital signage to display an interactive digital catalogue of products and services that customers can browse through. This can improve the customer experience by providing easy access to product information, and thus increase sales.
Pain points:
- Customers leave without making a purchase.
- Some items may not be in stock at the moment, and the buyer will leave.
Value propositions:
- A digital catalogue allows customers to buy the right item in the store, even if the item is out of stock. This increases sales by 15%.
