Effective marketing with dynamic pricing
By
DISPL
By utilizing digital signage to display real-time pricing, retailers can create a sense of urgency and encourage customers to make a purchase. This can lead to increased sales and boost revenue.
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Pain points:
- The difficulty of effectively promoting sales and discounts leads to a 15% decrease in sales in a given store.
- Failure to target promotions to specific customer segments results in a 20% reduction in marketing campaign effectiveness.
- Not being able to track the impact of in-store promotions on sales results in a 10% decrease in overall marketing ROI.
Value Propositions:
- Implementing real-time in-store promotions on digital signage can increase sales by 20%.
- Targeting specific customer segments with promotions can increase marketing campaign effectiveness by 30%.
- Tracking the impact of in-store promotions on sales can increase overall marketing ROI by 15%.
