Effective marketing with dynamic pricing

By utilizing digital signage to display real-time pricing, retailers can create a sense of urgency and encourage customers to make a purchase. This can lead to increased sales and boost revenue.
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Pain points:

  • The difficulty of effectively promoting sales and discounts leads to a 15% decrease in sales in a given store.
  • Failure to target promotions to specific customer segments results in a 20% reduction in marketing campaign effectiveness.
  • Not being able to track the impact of in-store promotions on sales results in a 10% decrease in overall marketing ROI.

Value Propositions:

  • Implementing real-time in-store promotions on digital signage can increase sales by 20%.
  • Targeting specific customer segments with promotions can increase marketing campaign effectiveness by 30%.
  • Tracking the impact of in-store promotions on sales can increase overall marketing ROI by 15%.
We redefine
communications at points of sales, together
Serge Gale
Chief executive officer

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