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Audience analytics
Saas
Sensor

Audience Analytics for Checkout Displays

Measure attention to offers at the checkout display

Audience & engagement metrics
Audience contacts
Estimated views
Viewing time
Screen performance
Age
Campaign comparison
Gender
Content performance
Engagement time
Placement comparison
Keep control by interactive schedule

Built-in analytics and detailed reports

  • Reports by day, week, month and year
  • Audience-to-view rate at each display
  • Compare screens and marketing touchpoints
  • API integration
Keep control by interactive schedule

Make data-driven decisions based on collected data

Compare engagement with campaign and sales data
Understand the audience engaging with your displays
Compare content and placement performance
Compare marketing touchpoints across locations

Make every checkout display count:
6 marketing use cases

POS Digital Experience

Give your sales assistants the tool they need to maximize every sale

Sales assistants can manage in-store digital content from the checkout area, maximizing upselling and revenue.
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Keep control by interactive schedule
Up-sale at POS

Understand which checkout offers earn attention.

Boost upselling by displaying personalized offers to customers at the checkout zone.
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monetise your in-store audiences
Audience and sales comparison

Compare display engagement with aggregated sales.

Connect POS data to compare product sales and display engagement by location and period. Evaluate results without claiming that a video observation identifies a purchase.
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Keep control by interactive schedule
Digital Signage integration

Connect menu content with audience engagement

Use configured POS integrations to trigger relevant menu content, then compare attention and engagement at the customer-facing display.
Learn more
monetise your in-store audiences
Audience demographics

Understand the audience in front of your display

Use aggregated demographic estimates to evaluate your campaign audience. These estimates do not replace identity or age verification.
Learn more
Keep control by interactive schedule
Campaign reporting

Compare offers across checkout displays

Compare attention to offers across checkout displays, locations and time periods. Use the results to improve creative and placement decisions.
Learn more
monetise your in-store audiences

DISPL Checkout Audience Analytics measures audience contacts, estimated demographic trends, views and viewing time at customer-facing checkout displays. Position the camera on or beside the display, facing its audience, and validate the setup. Combine measurements with playback records or aggregated POS sales through the relevant integrations. Reports describe engagement with the display; they do not identify individual purchases or represent unique visitors across the store.

Get a consultation from a DISPL expert on the best cases for your business

Let’s find the most effective use case for your needs.
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Lina Fleitman and Alex Rekish
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