- Lack of targeted marketing during the checkout process, resulting in missed opportunities to increase sales.
- Failure to effectively promote products and services to customers during the checkout process.
- Increase the number of impulse purchases and sales by displaying targeted promotions and advertising on the screens of self-service checkouts.
- Improve customer experience by providing relevant and personalized information during the checkout process.
- Raise awareness and promote products and services to customers during the critical decision-making process at the point of sale.