- Limited control over product visibility: Brands may not have control over where their products are placed within the store or how they are displayed, which can impact their visibility and sales.
- Limited ability to gather customer data: Brands may not have access to customer data collected by the retail chain, which can make it difficult to gain insights into customer preferences and behavior.
- Limited control over the competition: Brands may have limited control over the competition within the retail chain, which can make it difficult to differentiate their products.
- Interactive product demonstrations can increase sales by up to 30% by providing customers with a hands-on experience with the products.
- Brands can gain access to customer data through digital signage, which can help them better understand customer preferences and behavior.
- Brands can control the in-store experience for customers through digital signage, which can increase customer satisfaction and loyalty.
- Brands can align their promotions and discounts with their overall strategy and goals through digital signage, which can increase sales.
- Brands can differentiate their products by using digital signage to create a unique in-store experience and build brand loyalty.
- Brands can have more control over their competition by using digital signage to showcase their products in a unique and engaging way.