Industry
Brand Zones
Retail
Category
Digital Signage
Data-driven Signage
AI

Interactive product demonstrations

Brand zones can use digital signage to provide interactive product demonstrations that customers can engage with in-store. This can improve the customer experience by providing a more interactive demonstration of products, and increase the likelihood of making a purchase.
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Pain points:

  • Limited control over product visibility: Brands may not have control over where their products are placed within the store or how they are displayed, which can impact their visibility and sales.
  • Limited ability to gather customer data: Brands may not have access to customer data collected by the retail chain, which can make it difficult to gain insights into customer preferences and behavior.
  • Limited control over the competition: Brands may have limited control over the competition within the retail chain, which can make it difficult to differentiate their products.

Value Propositions:

  • Interactive product demonstrations can increase sales by up to 30% by providing customers with a hands-on experience with the products.
  • Brands can gain access to customer data through digital signage, which can help them better understand customer preferences and behavior.
  • Brands can control the in-store experience for customers through digital signage, which can increase customer satisfaction and loyalty.
  • Brands can align their promotions and discounts with their overall strategy and goals through digital signage, which can increase sales.
  • Brands can differentiate their products by using digital signage to create a unique in-store experience and build brand loyalty.
  • Brands can have more control over their competition by using digital signage to showcase their products in a unique and engaging way.
We redefine
communications at points of sales, together
Serge Gale
Chief executive officer
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