Data collection through interactive forms
By
DISPL
Businesses can use digital signage to collect data from customers or employees through interactive forms, such as surveys or registration forms, which can be used to understand customer preferences and improve the customer or employee experience.
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Pain points:
- Limited ability to gather customer feedback: Without interactive kiosks, brands may not be able to gather in-store customer feedback on their products or services, which can make it difficult to identify areas for improvement.
Value Propositions:
- Improved customer understanding: By collecting data through interactive forms, brand owners can gain a deeper understanding of customer preferences and behavior, which can be used to improve the customer experience and drive sales.
- Cost savings: By using digital signage and interactive forms, brand owners can reduce the cost of market research and customer engagement, which can lead to cost savings and improved ROI.
