- Limited ability to build brand loyalty: Brands may have difficulty building loyalty among shoppers who shop at the retail chain, as customers may be more loyal to the retail chain than to individual brands.
- Limited ability to collect customer data: Brands may not have access to customer data collected by a retailer, which can make it difficult to obtain information about customer preferences and behavior.
- Increase brand loyalty. By offering brand-specific loyalty programs through digital signage QR codes, brands can increase customer loyalty and improve customer retention, which can lead to a 10% increase in sales from repeat customers.
- Improve customer understanding. By collecting data from customers through QR code registration for loyalty programs, brands can gain valuable insights into customer preferences and behaviors, potentially leading to a 20% increase in the effectiveness of targeted marketing campaigns.
- Increase customer engagement: By engaging customers with brand-specific loyalty programs through digital signage QR codes, brands can increase customer engagement and improve overall customer experience, which can lead to a 15% increase in customer satisfaction.