Retailers can collect data about customers to understand their preferences by segment and sell this data to brands. Data is collected on tablets at checkout zones and then is automatically matched with checks.
Pain points:
- Neither retailers nor brands know anything about customers in retail stores.
- Brands are ready to pay for data that retailers can collect in stores.
Value proposition:
- In-depth information about customers allows the retailer to perform more effective targeted marketing.
- In-depth information about customers can become additional income for retailers.
