Industry
Retail
Brand Zones
Category
Internal communication
In-store Radio Synchronization
Digital Signage

In-store training

Brand zones can use digital signage to provide in-store training to sales associates. This includes the use of digital signage for pre-opening training, to ensure that associates are fully prepared and knowledgeable about the brand's products before the store opens.
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Pain points:

  • Limited product knowledge: Associates may not have a thorough understanding of the brand's products, which can make it difficult for them to answer customer questions and provide recommendations.
  • Limited ability to engage customers: Associates may not be trained to effectively engage with customers and promote the brand's products, which can negatively impact sales.
  • Limited ability to up-sell and cross-sell: Associates may not be able to identify opportunities to up-sell or cross-sell products, which can lead to missed sales opportunities.
  • Limited ability to provide customer service: Associates may not have the training or experience to provide high-quality customer service, which can negatively impact the customer's perception of the brand.

Value Propositions:

  • Improved product knowledge among associates can lead to a 15% increase in sales.
  • Effective customer engagement training can lead to a 10% increase in customer satisfaction and repeat business.
  • Training on up-selling and cross-selling techniques can lead to a 20% increase in average transaction value.
  • Improved customer service training can lead to a 15% increase in customer loyalty and advocacy for the brand.
We redefine
communications at points of sales, together
Serge Gale
Chief executive officer
Get a free expert consultation
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