In-store training
By
DISPL
Brand zones can use digital signage to provide in-store training to sales associates. This includes the use of digital signage for pre-opening training, to ensure that associates are fully prepared and knowledgeable about the brand's products before the store opens.
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Pain points:
- Limited product knowledge: Associates may not have a thorough understanding of the brand's products, which can make it difficult for them to answer customer questions and provide recommendations.
- Limited ability to engage customers: Associates may not be trained to effectively engage with customers and promote the brand's products, which can negatively impact sales.
- Limited ability to up-sell and cross-sell: Associates may not be able to identify opportunities to up-sell or cross-sell products, which can lead to missed sales opportunities.
- Limited ability to provide customer service: Associates may not have the training or experience to provide high-quality customer service, which can negatively impact the customer's perception of the brand.
Value Propositions:
- Improved product knowledge among associates can lead to a 15% increase in sales.
- Effective customer engagement training can lead to a 10% increase in customer satisfaction and repeat business.
- Training on up-selling and cross-selling techniques can lead to a 20% increase in average transaction value.
- Improved customer service training can lead to a 15% increase in customer loyalty and advocacy for the brand.
