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ANALYZE
Make decisions with data‑driven audience analytics
Increase revenue by up to 40% with high-value data. Gain real-time insights into visitor behavior and analyze in-store content effectiveness with advanced data analytics.
EU AI ACT
COMPLIANT
COMPLIANT
GDPR
COMPLIANT
COMPLIANT
LGPD
COMPLIANT
COMPLIANT
CCPA
COMPLIANT
COMPLIANT
Visitor Insights and Impression Analytics
DISPL Kit 3 PRO for quick start
Advanced data analytics
TRUSTED BY COMPANIES OF ALL SIZES
Like Google Analytics, but for offline business
Get audience data in real time
It allows to showcase your latest products, services, and promotions in real time.
Stay current. Save time and resources.
Lets your business quickly adapt to new market trends and customer preferences.
Manage thousands of screens with one person
Digital Signage provides centralized control over multimedia content across big screen networks
Visitor Insights
Our AI collects and analyzes real-time visitor data using DISPL sensors or your existing equipment. The data is then visualized in interactive dashboards, enabling you to understand and respond to customer needs efficiently.
Make decisions based on data
- Amount of traffic, bounced traffic, number of leads, peak time, demographics and face expressions.
- Notifications about waiting customers.
- Customer journey analysis.
Learn more
Privacy
Face attribute detection, not recognition. The collected data cannot be used to identify any specific individual.
Local AI with edge computing
AI-powered software leverages edge computing to process visitor insights on device and in real-time.
Compliance with global standards
AI algorithm complies with industry standards for data protection: AI ACT, GDPR, LGPD, and CCPA.
Enhanced Analytic Accuracy
The Body Shape AI Model improves visitor count accuracy by detecting individuals even when their faces are not visible, reducing miscounts caused by profile angles or face coverings.
Extended Detection Range
By recognizing human silhouettes, the new model ensures people are tracked even if they are further away from a sensor, increasing the reliability of traffic analysis and traffic heat maps.
Extended visitor journey map
The new algorithm opens up unique potential for customer journey maps. It not only analyzes demographic attributes of your audience but it also understands when they turn away from sensors and then turn back.
Comparison: Visitor Insights and traffic counters
DISPL does not replace traffic counters but complements them by serving a different purpose. While counters track the number of visitors, DISPL analyzes their demographics, behavior, and engagement levels. Both solutions should be used together for deep audience analysis.
TRAFFIC COUNTERS
PURPOSE
Count the number of visitors entering and leaving the store
Analyze customer demographics and behavior in key store areas
COUNTING ACCURACY
High counting accuracy, but doesn’t distinguish repeat entries
Lower counting accuracy, but distinguishes repeat entries and provides context
DEPTH OF ANALYSIS
Only traffic numbers
Gender, age, engagement, facial expressions, interest in ads
MEASUREMENT AREAS
Entrances and exits
Specific store areas
BUSINESS IMPACT
Shows overall traffic flow
Shows audience characteristics, helps optimize marketing and merchandising
COMBINED USE
Provides accurate number of foot traffic
Gives details about demographic groups, and what store areas attract them
Impression Analytics for digital signage
This solution is designed to analyze the effectiveness of in-store marketing. It collects data on the number of impressions, views, dwell‑time, and demographics of the viewers.
Know the force of content on your screens
This solution helps businesses analyze content efficiency and earn revenue by selling data to advertisers. It also enables targeted content, giving brands control over their audience.
Real views
Conversions
A/B tests
Dwell-time
Learn more
Detailed reports
Know the real number of views of your campaign compared to the number of impressions.
Only verified views
AI considers the viewing duration of more than 1.5s and the head rotation by less than 30° relative to the surface
Excludes staff
AI automatically understands that an employee is in front of a sensor with 80% accuracy
Integrate analytics with POS systems or enrich your BI system with API
Analytics for POS Systems
Boost your POS system with DISPL High-Value data
API add-ons for your BI system
Integrate DISPL’s analytics data into the existing BI system
Get an expert consultation
Start collecting audience analytics with
DISPL Kit 3 Pro
AI-powered analytics
+
Software
+
Hardware
Place the DISPL Fast Start Kit in your store (exit zone/checkout zone/etc.) and start seeing real data about your visitors immediately!
* Let us know if you have your own equipment. You can purchase software subscription separately.
Prices do not include shipping, customs duties, and taxes. For pricing information in your region, please contact your local representative.
Prices do not include shipping, customs duties, and taxes. For pricing information in your region, please contact your local representative.
Advanced Data Analytics
DISPL Dashboard suits all your needs
The dashboard enables you to calculate marketing ROI, enrich online targeting with real visitor data, analyze staff performance, and compare the efficiency of different branches.
Make data-driven decisions
Audience demographics and emotions
Real conversions in offline channels
Marketing performance
Partner performance
Reports by day, week, month and year
Sell more with engaging and targeted content
Control promotional content remotely
Target different groups with special content
Attract attention of shoppers
Analyze content efficiency
Relocate budgets on best-performing activities
Measure and increase conversions
Customer journey analysis
Compare data from different store areas
Find best-performing in-store locations
Create in-store customer pipelines
Track efficiency of umbrella campaigns
Be ready for peak times with traffic heatmaps
Find when target audience comes to your stores
Manage staff according to traffic data
Measure staff efficiency
Know customer portraits in different stores
Help salespeople sell more with targeting
Manage all your hardware in one platform
Real-time monitoring
Configure switching and recovery rules- Make planning according to criteria / tags, locations, screen formats, interests
Key features
Sales and audience data
Combine offline audience analytics with sales data to obtain a detailed view of the sales pipeline for physical stores. API capability helps in understanding the impact of customer traffic and demographics on sales performance, enabling more accurate sales forecasting and strategy refinement.
Optimize your sales forecast
Combine various types of data to get the most accurate forecast: sales history, offline customer data, weather conditions, marketing campaigns, and staff schedules. Visitor Insights API provides offline audience data, including offline visitor demographics, dwell-time, and traffic patterns.
Use Visitor Insights
Businesses with CMS can integrate audience analytics data into their platforms. This capability ensures that even non-DISPL CMS users can enrich their systems with regular audience insights for improved content planning and higher customer engagement.
Analyze store staff performance
Utilize data on employee interactions and engagements with visitors to construct sophisticated efficiency graphs. Assess staff performance, optimize workforce management, and identify training needs to improve customer service and sales outcomes.
Better customer segmentation
Exploit detailed audience insights to refine customer segmentation and tailor marketing efforts. The API's data on customer behavior and preferences enable the delivery of highly personalized advertising and promotions, increasing engagement and conversion rates.
Universal data analysis platform
API users gain the flexibility to employ a single, universal application for analyzing data across different platforms. This unified approach simplifies data analysis, reduces the need for multiple tools, and enhances the efficiency of insights generation.
Compatible with all operating systems
Features & Architecture
PRESENTATION
Download a presentation with architecture and features of our platform
Download PDF
Frequently asked questions
Got questions? Book a 30-minute call to learn how to analyze, engage, and monetize your offline audience to boost sales.
How many visitors come to my store and who are they?
DISPL will show you the number of visitors by day/week/month and their socio-demographic portrait.
How many visitors convert into customers?
See the conversion to customers and match checks with socio-demographic portraits using API.
How can I measure effectiveness of my printed ad or my Digital Signage content?
Number of contacts, engagement time and other metrics will tell you how effective your content is.
Does my POSm content convert into sales?
With DISPL, you can measure conversion into visitor engagement and further into sales.
How can I check marketing efficiency?
You can understand marketing efficiency by checking the amount of visitors with maximum engagement.
Any chance to see the best-performing brand zone?
Yes, the data will show you which brand zones perform better so you can adjust your offline strategy.
How do I understand which marketing content is more effective?
With DISPL's Engagement Data you can understand with marketing campaign is better.
Who is my ideal customer?
Age and gender data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.
Can I customize a campaign for better targeting?
Target campaigns by age, gender, emotions or additional properties like hat or glasses to increase the effectiveness of your marketing campaigns.
Can I adjust my trade marketing budgets according to this data?
Use the collected data to enrich your online targets and understand how effective your online campaigns were.
Do you have an API to match your data with my purchases and stocks?
Yes, we can match our data with yours.
Can I provide brands with reports that they can use to improve sales?
Yes, you can provide brands with access to actionable reports.
Can I use this data to optimise sales assistants' schedule?
Yes, you can see when your employees bring more conversions and optimize their schedule according to this data.
a 30-minute call on how to analyze, engage and monetize offline audience
to increase sales
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