Gestione su propio portal de autoservicio de marca (SSP/DSP)
Quieres alcanzar el número de reproducciones de anuncios por emisión sin información sobre la audiencia.
Puntos de transmisión sin cámaras, sin datos de audiencia o para marketing de audio.
Quieres llegar a tu público objetivo. La transmisión se realiza en ciclos basados en los datos históricos de la audiencia.
Adecuado para pantallas grandes y otras instalaciones masivas o para marketing de audio.
Quieres alcanzar la cantidad de vistas garantizadas del público objetivo.
Apto para puntos de transmisión con cámaras.
Open Programmatic Sell-Side Platform and Demand-Side Platform
СMS with Fixed/Flexible loops and Private Programmatic
Buying Digital out-of-Home inventory is easy, fast and efficient. Go from campaign creation to live on-screen within minutes
Media networks access management: forbid or open access to a specific inventory with specific prices
Don't connect third-party DSPs directly to your screens. Keep the content and costs under your own control. Now you have your own SSP platform for monetization management.
You can moderate the promotional materials in your SSP platform. You can reject the content or start its broadcasting by clicking “Accept” if you want
Historical data from publishers
For audience prediction we take data from people counters and POS-terminals.
GEO data from 3rd party suppliers
We supplement the platform with data about audience interests obtained by our partners using the GPS data collection tool.
Non-personalized audience recognition
We collect and enrich customer data with the help of own depersonalized audience analytics algorithm.
Ad Plays
Number of ad plays. Fact for this moment.
Budget
The total budget for the current model and the actual expenses for today.
Impressions
OTS — opportunity to see (impressions) based on historical or entered data about screens profiling, targeting rules, timings, and campaign schedule. Forecast and fact for this moment.
Bring additional demand to your media network – take weight off from your campaign management and sales teams.
Your network can now watch International demand come in and be part of the programmatic progression.
The DISPL Ads self-service SSP/DSP portal revolutionizes DOOH digital signage and offline advertising, offering a personalized platform for media owners with views confirmation and cutting-edge pricing models. DISPL Ads facilitates programmatic ad sales, customizable branding options for large retailers and screen networks, comprehensive API for DSP integration, and flexible pricing models to meet diverse advertising objectives. This solution streamlines the ad sale process, making it ideal for enhancing advertising strategies and operational efficiency.