Smart Robotics Meets AI Analytics for a Next-Level Customer Experience: ROPI Case

With DISPL’s AI-powered Visitor Insights, ROPI’s robots now go beyond just displaying content. Positioned strategically in crowded areas, these robots catch the attention of passersby and engage them with targeted promotions tailored to their demographic profile. DISPL’s AI analytics allow each robot to detect key characteristics of nearby individuals and instantly display promotional content that is likely to appeal to them, enhancing the relevance and impact of each interaction.

Beyond real-time engagement, DISPL’s Visitor Insights provide ROPI with invaluable data on audience demographics and behavior. This data, which would be nearly impossible for human staff to collect in such busy environments, gives ROPI and their clients (mall operators and retailers) a deeper understanding of their audience. The system captures fully GDPR-compliant, anonymized insights, offering actionable information without compromising privacy.

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Yohanes Kurnia, CEO at PT. SARI Teknologi, shares his impressions of working with DISPL:

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/6811e3de25bc3c17bd4f735e_ava-1.jpg|"DISPL’s analytics allow us to collect super valuable, fully compliant data that’s extremely useful for stores and malls. It provides an additional revenue stream for us in the future, with no extra effort—our robots simply do their job, and the analytics work in the background."}}

Results and Value

• Enhanced Audience Engagement: The robots not only capture attention but also tailor their messaging to maximize relevance, delivering personalized promotions that increase customer interest.
• Valuable Audience Insights: The Visitor Insights data collected autonomously by the robots offer detailed demographic and behavioral insights, providing mall operators and retailers with information that would be challenging to gather manually in high-traffic zones.
• Future Revenue Stream: ROPI anticipates that the data collected can be monetized as a valuable resource for mall operators and retailers, who are interested in understanding their customer demographics and behaviors for targeted marketing.

The collaboration between ROPI and DISPL has transformed robots into powerful tools for both engagement and insight. By combining AI-driven analytics with autonomous advertising, ROPI has been able to boost mall sales through targeted promotions while simultaneously gathering valuable audience data. This project underscores how smart robotics and AI analytics can work together to enhance customer experience and create new opportunities for revenue generation in high-traffic retail environments.