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Maximize Ad Revenue with Professional Sales Platform

Direct Ad sales and Programmatic on Digital Signage

All in one solution
for all sales strategies

Automated Direct Ad sales

СMS with Fixed/Flexible loops and Private Programmatic

Self-service portal for advertisers

Open Programmatic Sell-Side Platform and Demand-Side Platform

Sell as advertisers want to buy

Calendar
in Loops

Guaranteed ads from date to date with a dixed price

AdPlays

Cost per 1000
Ad Plays

CPM

Cost per 1000
 Impressions

Confirmation of contact with face recognition technology

CPV

Cost per 1 targeted contact

Revenue-boosting waterfall algorithm

Fullscreen

Sell more with the DISPL® waterfall algorithm

Direct sales: calendar campaigns in flexible or fixed loops

Sell by Fixed price

Commercial campaigns
in CMS (Trading Desk)

Direct sales: private programmatic with AdPlays, CPM, CPV

Sell by fixed price or use bidding

Open programmatic
in DISPL Ads (SSP/DSP)

Self-service for advertisers + API for external DSPs

Programmatic ad exchange with open auction (OpenRTB)

Non-commercial
campaigns in CMS

Timeline based marketing campaigns and fillers

Priority
1
2
3
4

Grow your business with DISPL

# DISPL waterfall algorithm

Use audience- and time-based models for 100% sell-out

  • Fixed or flexible loops

  • Direct & programmatic selling models

  • Performance marketing targets

# Direct Ad Sales automatization

Choose fixed or flexible loop strategy

  • Ad units inside your broadcast

  • Campaign content separation or grouping

  • Classic fixed campaigns in loops

  • Inventory management with profiling

# Performance metrics

Focus on the result

  • Metrics prediction at setup stage

  • Real-time status

# Campaign targeting

Target campaigns to hit the goals

  • Target by location and time

  • Based on historical audience data

  • Based on real-time audience behavior

# Inventory management

Manage your inventory pricing and availability

  • Specify a place on the map

  • Add price for different days and time

  • Add the OTS and audience interests

# Inventory management

Get a clear understanding of free ad spaces

  • Available time based on parameters

  • Convenient device selection

DISPL comparison

with other professional market players
Engage
Digital Signage with Ad sales automation
Targeting (Data-Driven Digital Signage)
Monetize
Time-Based Direct Ads Sales Model
Self-Service Ad Portal on your domain
Audience-Based Direct Ads Sales Model
SSP/DSP with mediation on your side
Measure
Visitors Insights
Content View Analytics
DISPL
DS vendor
(CMS)
Video Analytic
vendor
# Self-service portal by your Brand

Run your own
self-service portal for advertisers

  • 100% white labeled by your brand

  • Simple wizard for advertisers

  • API for 3rd-party DSP connections

  • Price and orders control

# Reports and analytics

Get reports for ad sales and audience analysis

  • Status of campaigns

  • Campaigns audience

  • System usage

# Reports and analytics

Provide campaign plan for advertisers before the start

  • Report with information about scheduled campaign before starting

# Reports and analytics

Close the deal by broadcasting report with the result

  • Report with information about campaign status after beginning

# Reports and analytics

Sell conversion in views data as an additional report

  • DISPL detects real views immediately with 98%+ accuracy to understand the real number of contacts

# Reports and analytics

Monetize audience portrait data

  • Demographic information about real views:
    Gender classification up to 90% accuracy.
    Age classification: 3 age groups (child, youth, adult), absolute age (+/- 5 years)

# Reports and analytics

Make A/B testing to detect the most engaging content

  • Be sure you’re playing your advertising content in the right place, at the right time, in front of the perfect audience with dwell-time and audience data comparison

Download PDF with 360°
overview on DISPL AdTech Stack

Download a presentation with architecture and features

Get the Support You Need - Partner with Us Today

Providing personal approach and very competent customer care

BlueBell
Daniel Ceker

Powerful, intuitive and easy-to-use digital advertising platform

Mubashir
Ali Al Raisi

Working with DISPL

since 2017

CEO & Founder of Eastidea
Dmitry Shklyar

Works on any touchpoint

Screens & LED
Kiosks
Audio Ad
Projectors
a 30-minute call on how to measure, engage and monetize offline audience
to increase sales

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DISPL Direct Ad Sales is a solution that helps maximize advertising revenue on digital signage. It provides special features for media owners that work directly with advertisers, flexible sales strategies, fixed and flexible loops, private programmatic sales, and open programmatic SSP/DSP platforms. To cater to various advertiser needs for targeted and efficient campaigns, DISPL introduces a waterfall algorithm that optimizes ad sales and ensures a 100% sell-out rate through audience- and time-based models.

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