Building a Profitable DOOH Network: From One Screen to a Scalable Revenue Engine

That’s exactly what GlobalTera, our Platinum Partner in Brazil, set out to prove with the installation of their first LED panel at a convenience store on Av. Abelardo Bueno — one of the busiest avenues in the city, with exceptionally high foot and vehicle traffic.

The location’s natural visibility already made it attractive to top-tier brands. But GlobalTera saw more: an opportunity to monetize attention, not just capture it.

The LED panel is connected to a fully digital, self-service media portal where advertisers can buy, schedule, and manage their campaigns independently — without intermediaries. The space has already hosted campaigns from brands like Heineken, purchased directly through the platform.

For GlobalTera, this meant unlocking a new, scalable revenue stream using infrastructure they already owned.

What makes this solution stand out is the AI-powered audience analytics embedded in the screen. In real time, the system can: detect viewer demographics (age, gender), measure attention span and generate detailed performance reports.

With real-time audience analytics, advertising becomes not only smarter but truly targeted. Brands can now choose to show their ads only to their ideal audience — for example, women aged 30–45—and pay only when those impressions happen. This level of granularity transforms how media is bought and measured in DOOH.

For screen owners, these insights are a powerful competitive advantage. They can:

• Recommend the most effective screens for each campaign
• Sell ad space at higher value using CPV (cost-per-view) pricing
• Provide transparent, verifiable performance reports for every campaign—who saw the ad, when, and for how long

It’s a shift from selling “space” to selling results — exactly what traditional OOH campaigns have always lacked.

This project marks more than just a successful install. It’s the first node in GlobalTera’s expanding DOOH network, which will soon cover multiple convenience stores and gas stations across the region.

By combining strategic real-world placements with real-time data and automation, GlobalTera is laying the foundation for a new kind of media network—one that’s scalable, smart, and profitable from day one.

Results So Far

• Massive Visibility – Thousands of daily impressions in a high-impact location
• Stronger ROI – Real-time targeting and performance metrics
• Increased Demand – New brands actively seeking access to the panel

What’s Next?

This is just the beginning. GlobalTera is now scaling the model across additional convenience stores and fuel stations, growing a smart media network that turns every screen into a high-value revenue generator.