Complex Video Walls Configuration for Electronics Retail: Erafone Case

Erafone is a major electronics retailer in Indonesia, recognized for its focus on innovative in-store experiences. To enhance the in-store environment, Erafone implemented video walls in its stores, seeking a solution that would allow centralized control over content across various screen configurations.

DISPL’s CMS supports Erafone’s video walls, which range from one-screen displays to eight-screen configurations. This flexible setup allows Erafone to create eye-catching displays, showcasing product highlights and promotional content across multiple screens. DISPL’s platform enables the content team at Erafone’s HQ to manage and update video wall content across all stores instantly, providing a consistent and visually impactful experience.

Results and value:

• Centralized Content Control: With DISPL’s CMS, Erafone’s team can manage content for all video walls remotely, ensuring consistent messaging and branding without relying on in-store staff.
• Immersive Customer Experience: The multi-screen setup enhances in-store engagement, showcasing products in a way that captures customer attention and drives interest.
• Flexible Content Management: DISPL’s system allows Erafone to add or modify content on each section of the video wall without rendering it into a single part, making content updates faster and more efficient.

Rofii Nur Ahmadi, Head of Marketing at PT. Erafone Artha Retailind, explains:

The flexibility of DISPL’s CMS to handle complex video wall configurations helps us create a visually impactful experience for our customers. It’s a perfect fit for our brand, balancing price with robust functionality and giving us room to expand as our needs grow.

The implementation of DISPL’s video wall solution has elevated the in-store experience at Erafone, enhancing customer engagement and brand presence. This project exemplifies how adaptable, centrally managed video walls can transform a retail environment, creating immersive experiences that captivate customers and reinforce brand loyalty.