Want to learn more right now?
Watch demo →
Back to cases
Kapital Bank
Measure
Text Link

Kapital Bank

Digital signage advertising through targeted content
Discuss my project

Project description

Kapital Bank is a leading financial institution in Azerbaijan with an extensive network of over 140 offline branches. The bank embarked on an innovative project in one of its offices in partnership with DISPL to enhance the impact of Point of Service advertising through targeted content.

Zoom
Zoom
Zoom
No items found.

Goals

The goal was to leverage digital signage screens with AI-powered sensors to gain insights into the audience's demographics, behaviors, and engagement with on-screen content. By understanding visitor behavior, refine advertising strategies and make it more resonant with the audience's preferences and behaviors, thereby boosting the effectiveness of the bank's advertising efforts.

Work process

The project unfolded in three main stages. 

1. Data collection: 

Over one month, data was collected from two screens placed at different locations within the bank office. This phase focused on understanding visitor behavior, including demographics, average waiting time, and engagement with the screens.

2. Content optimization: 

The second phase saw the implementation of targeted advertising content tailored to different age groups and genders using insights from detailed analytics. This approach was based on the understanding that different demographics engage differently with content, which requires adjusting content length and style to maximize viewer engagement.

3. Effectiveness measurement: 

After making changes to the content, new data was collected to measure the impact on advertising effectiveness, which was determined by an increase in visitor engagement.

Results

The bank's initial data collection revealed that most customers were men aged between 20 and 45, with an average visit duration of 4 minutes. During the busiest time of the week, which was on Fridays between 3-4 p.m., only 12% of visitors engaged with the screen content for an average of 9 seconds.

However, after making targeted content adjustments, there was a significant increase in engagement. The effectiveness of the content increased from 12% to 20%, with the average screen content engagement for an average of 15 seconds.

Further recommendations

For sustained improvement and optimization of advertising strategies, it is recommended to conduct A/B testing continuously. This approach will allow for identifying the most effective advertising campaigns by systematically comparing different content and strategies.

Industry
Corporate
Text Link
Category
Digital Signage
AI
Solutions
Personalized product recommendations
Interactive scenarios based on video analytics
Paste in text
{{Quote|text quote|author name|position}}
Lorem ipsum
Lorem ipsum dolor sit amet
a 30-minute call on how to measure, engage and monetize offline audience
to increase sales

Book a demo

For your convenience, you will be redirected to Calendly to select a convenient time to meet with our specialist

Your submission has been received!

You will be redirected to a MS Booking service
Oops! Something went wrong while submitting the form.
With your consent, we use cookies for marketing purposes, web analytics and to provide a more personalized experience. For more information on the cookies we use and how to manage or withdraw your consent, please read our Cookies Policy. You can adjust your Cookie Preferences or accept our cookies.
Accept & Close