Driving more than $300K Additional Revenue with Targeted In-Store Digital Advertising: Indomaret Case

Indomaret implemented DISPL’s digital signage solution across 100 locations using Videotrons placed at store entrances. DISPL’s CMS (Content Management System) enables Indomaret to divide Videotron screens into multiple sections, allowing each segment to display distinct content tailored to store-specific needs. Managed centrally, this setup allows Indomaret to maximize advertising space and appeal to brand partners who want to target shoppers in a high-traffic environment.

Centralized control makes it easy for the marketing team to update content in real time across multiple stores all over the country without needing in-store staff to upload or modify displays.

Dery Suryadiharja, Head of Marketing of Indomaret Group, shares his impressions of working with DISPL:

{{Quote|https://cdn.prod.website-files.com/6285153a4a522b5402ed3857/6836f2654ea6f9378c433162_21213.png|"DISPL has created a streamlined way for us to manage and monetize our in-store advertising. The flexibility to control individual sections on each Videotron is a game-changer."}}

With over 23,000 convenience stores across Indonesia, Indomaret is one of the nation’s leading retail chains, serving millions of customers every day. As Indomaret sought to elevate their in-store experience, they looked to DISPL to integrate digital signage that would create a new advertising revenue stream and provide valuable insights into customer demographics at various locations.

Ridwan Maulana, CEO of Indomaret Group, explains:

DISPL allows us to adapt promotions to each store's unique audience, creating value for both Indomaret and our advertising partners. We already received more than $300K of additional revenue by selling ads on our screens.

With DISPL’s flexible and data-driven digital signage solution, Indomaret has unlocked new revenue streams and strengthened its ability to engage customers on a local level. The project exemplifies how digital signage, powered by analytics and centralized management, can transform physical retail spaces into dynamic marketing channels that drive business growth.