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Know the force of content on screens
Real views
A/B tests
Dwell-time
Conversions
Only verified views
AI considers the viewing duration of more than 1.5s and the head rotation by less than 30° relative to the surface
We respect privacy
The solution doesn't collect or use personal data and doesn't capture videos or photos. AI algorithm complies with GDPR, LGPD and CCPA
Excludes employees
AI automatically understands that an employee is in front of the surface with 80% accuracy
What kind of content insights?
Conversion in views
Know the real number of views of your campaign compared to the number of impressions.
Views Dwell-time (Engagement)
If your target audience is watching content for 50% of the campaign time, then you're probably playing the right content.
Demography of views
Demographic data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.
Mimics tracking
Make a mood map to find out how emotional state of visitors affects their decision to purchase.
History of all views
Track most popular routes around the store. Find out where most shoppers go and how long they stay in front of touchpoints.
Perform A/B tests of campaigns
Which content attracts more attention?
Which content is more popular? Comparison of several companies.
Which content is more popular? Comparison of several companies.
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Scalable and proven AI
Algorithm in TOP3
Accuracy according to the NIST Computer Vision rankings
Easy to run
No need special hardware
Ready to use
Fully integrated with CMS and Ad sales
High speed
It takes less than a second to detect and show a relevant message
Works offline
No internet connection is needed
Cost effective
Optimised for low-end devices
Get a deeper understanding
Customize your visualization using your raw performance data in Excel files.
Views report
Ad sales report
Broadcast report etc.
Get the sample data in an Excel file
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Insights & data
Visitors Insights
- What are the number of visitors and their retention in dynamics?
- What is the conversion into maximum engaged visitors? Comparison of values with the market benchmarks.
- What is the portrait of my visitors?
Content Views conversion
- How many confirmed views does my content have?
- Which content attracts more attention?
- Which content is more popular? Comparison of several companies.
Content Views portrait
- What is the gender and age of the audience that viewed the content?
- Comparison of the audience portrait of several campaigns or media files.
- How does the portrait of the audience that viewed the content change?
Content Views dwell-time
- Which portrait of the audience watches content the longest time?
- Have we reached the target audience portrait with our campaign?
Forms & Interaction data
- All audience responses during interaction with data entry forms in templates created for touch screens.
- Data of custom conversions configured in project templates.
- Unloading data from the system.
History of Content Views
- History of all views filtered by devices and campaigns.
- Data: audience impression portrait, what was viewed, how long the view.
- Unloading data from the system.
a 30-minute call on how to analyze, engage and monetize offline audience
to increase sales
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DISPL's digital signage content analytics solution can analyze DOOH content performance metrics, focusing on real-time engagement and audience demographics analysis. With DISPL you will be able to track traffic conversion to views, confirm digital signage views to advertisers, understand audience demographics, dwell time, and emotional engagement, ensuring offline campaigns reach their intended target audience. This GDPR and CCPA-compliant digital signage analytics platform is designed for businesses seeking to enhance their marketing strategies through data-driven decisions, offering tools for offline A/B testing and optimizing digital signage content for maximum engagement and effectiveness.