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OptiSigns

OptiSigns vs. DISPL: The Smart Choice for Advanced Digital Signage

While both DISPL and OptiSigns offer similar capabilities in content analytics, real-time targeting based on demographics, DISPL provides more value for businesses: advanced content creation features, advanced audience analytics, seamless compatibility, and more powerful software solution.

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Side-by-Side Comparison

OptiSigns

Easy-to-Use Template Editor

Multi-zone templates

Ready-made templates

Background music

Third-Party Integrations

Touch Scenarios

Interactive Targeting Scenarios

Content Automation (day, time)

Content Automation (screen type, location)

Content Automation (age, gender)

Remote Management

P2P Synchronization

Local Content Management via Mobile Devices

Advanced Content Performance Metrics

Viewer Demographics Analysis

Conversion in Views

Views Dwell-Time (Engagement)

A/B Testing for Content Optimization

Targeted Content by Gender and Age

Visual Attribute-Based Targeting (facial expressions, glasses, headwear, etc.)

Screen Monetization Features

Integrations with external SSP/DSP

Self-Service Portal for Advertisers

Multi-Screen and Resolution Support

Cross-Platform Compatibility (various OS)

IP Camera Compatibility

External USB Camera Support

Broad Hardware Compatibility

High Performance

DISPL vs. OptiSigns: A Feature Comparison That Makes the Difference

Better Content Insights

DISPL tracks engagement time, offering a deeper understanding of how viewers interact with your content.
Use these insights to fine-tune your campaigns for maximum impact.
OptiSigns lacks engagement tracking, limiting its ability to optimize content.

A Complete View of Marketing Effectiveness

Understand your audience and campaign performance like never before.

DISPL analyzes visitor traffic (dwell-time in store, customer journey map) and content effectiveness, offering a holistic view of customer behavior in your store.
OptiSigns focuses only on content effectiveness, making it harder to gauge overall marketing effectiveness.

Audience Insights from the DISPL platform

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Superior Monetization Opportunities

DISPL turns your screens into revenue generators with built-in monetization features and integration with advertising networks.
Attract advertisers with detailed audience analytics, including demographics, engagement, and views dwell-time.
OptiSigns lacks monetization features, missing out on additional revenue streams.

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Start Simple, Scale as You Grow

DISPL’s flexible platform grows with your business.

Begin with content creation and automation, and expand to advanced analytics and monetization—all within the same CMS.
OptiSigns may require additional tools and services to achieve similar functionality, resulting in compatibility issues and higher costs.

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Trusted by Global Brands

With thousands of screens and successful projects worldwide, DISPL is a proven leader in digital signage.

Versatile across industries—DISPL serves retail, healthcare, hospitality, and more, adapting seamlessly to your needs.
Measurable results—Our clients see real improvements in engagement, sales, and customer satisfaction. Follow the link to case studies.