AI-Powered Audience Analytics and Smart Digital Signage

Brand zones can use digital signage to provide sales associates with the ability to control and manage content on screens in-store through their smartphones, allowing them to quickly respond to changes in customer behavior and optimize their marketing strategies accordingly.

Use regular iOS or Android tablets to provide visitors with an online experience of the store, collect feedback, and broadcast marketing content. Moreover, tablets with sensors collect unpersonalized data about the audience so retailers know who their customers are, what they are interested in, and what marketing campaigns are the most effective.

Showpieces in museums can run interactive scenarios with audio and video accompaniment based on data collected by the sensor, for example, when a visitor comes close to the tablet with a sensor.

Collect data about customers to understand their preferences by segment and sell this data to brands. Data is collected on tablets at checkout zones and then is automatically matched with checks.

Using data from customer behavior and preferences, retailers can display personalized product recommendations on digital signage screens. This can increase the likelihood of customers making a purchase, and thus boost sales.