AI-Powered Audience Analytics and Smart Digital Signage

Using data from customer behavior and preferences, retailers can display personalized product recommendations on digital signage screens. This can increase the likelihood of customers making a purchase, and thus boost sales.

Retailers can use audience analytics to understand their customers' demographics and tailor their digital signage content to specific demographic groups. This can improve the effectiveness of marketing campaigns and increase sales.

Retailers can use regular iOS or Android tablets to provide visitors with an online experience of the store, collect feedback, and broadcast marketing content. Moreover, tablets with sensors collect unpersonalized data about the audience so retailers know who their customers are, what they are interested in, and what marketing campaigns are the most effective.

Brand zones can use digital signage to provide sales associates with the ability to control and manage content on screens in-store through their smartphones, allowing them to quickly respond to changes in customer behavior and optimize their marketing strategies accordingly.

Retailers can use audience analytics to understand customers' emotions and tailor their digital signage content to evoke specific emotions. For example, by using calming or soothing images and videos, retailers can create a relaxing shopping experience that can encourage customers to make purchase decisions.