Urban Decay
Content management for two video walls in beauty brand store.
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Project description
Urban Decay is an American cosmetics brand. The company wanted to use digital signage to drive customer traffic to specific areas of the store. The DISPL team proposed a solution for digital signage with interactive scenarios and information about the products, services, or special offers.
Goals
- Attracting visitors to areas of the store;
- Increasing the sales conversion.
Work process
The DISPL team provided software for two video walls at the entrance and at the checkout zone. Interactive screens led consumers to the areas of the store with the highest margin items.
Results
The information about specific areas of the store on the screens increased visitor traffic to those areas. Also, interactive content resulted in a more efficient and satisfying consumer experience.
