Lancôme is a French perfume and cosmetics brand of L'Oreal. The company came to us with a mission to create an engaging customer experience. The company wanted to increase the effectiveness of offline marketing at every stage of the brand experience:
The company also wanted to know more about the offline audience of its store and the effectiveness of offline marketing.
Digital technology in Lancôme cosmetics and perfume stores increased the effectiveness of offline marketing. The video wall increased the number of visitors. The screens on the gondola made it easier for salespeople to capture customers' attention, show them the product benefits and boost sales conversions.
In addition to increasing sales, Lancôme analyzed the store's offline audience and learned their gender and age, the number of views, and touches. The company can use this data to optimize store layout, personalized marketing campaigns, and enhance customer service.
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