Video analytics in offline store

How to Use Retail Analytics to Increase Sales and Improve Conversion

Discover how to leverage retail analytics with the DISPL platform. Learn about the types of retail data analytics and key performance indicators.
Yuri Garmider
Yuri Garmider
Marketing Manager
May 3, 2023

In the contemporary retail sector, the ability to use retail analytics effectively has become a game-changer. The integration of retail data analytics in a retail business strategy can unlock potential growth areas, increase retail sales, and improve conversion rates. It provides insights into customer behavior, helping to optimize marketing strategies and store layout. One of the most promising developments in this area is the application of video analytics powered by artificial intelligence (AI).

DISPL, an innovative platform, is at the forefront of this revolution, leveraging AI-based views analytics algorithms to capture detailed, non-personalized customer information. We call it Visitors Insights. These insights allow offline businesses to understand their customers more comprehensively, leading to more effective marketing strategies and successful results. Let's delve deeper into how you can harness the power of retail analytics to boost your business.

Types of Retail Data Analytics

There are several types of retail data analytics, each serving a distinct purpose:

  1. Descriptive Analytics: This type reveals what has happened in the past in your store. It helps you understand trends and patterns in customer behavior.
  1. Predictive Analytics: Predictive analytics forecasts what might happen in the future based on past data. It helps plan promotional campaigns and inventory management.
  1. Prescriptive Analytics: This type of analytics provides recommendations on what actions to take to achieve business goals.
  1. Video Analytics: This is where DISPL shines. Video analytics involves the use of AI algorithms to analyze video feeds from store cameras. It captures various data points such as visitor count, demographics, emotions, and engagement time with Digital Signage screens.

Retail Key Performance Indicators

Key performance indicators (KPIs) are crucial in measuring the success of your retail analytics strategies. Here are a few critical retail KPIs to keep an eye on:

  1. Sales Per Square Foot: This measures the average revenue a retail business generates for every square foot of sales space.
  1. Conversion Rate: The percentage of visitors who make a purchase.
  1. Customer Engagement Time: The average time customers spend engaging with your digital signage screens or offline POS materials.
  1. Customer Demographics: Understanding the age, gender, and emotional state of your customers can help create more targeted marketing campaigns.

The DISPL platform can monitor these KPIs and provide detailed reports, allowing you to adjust your strategies as needed.

Optimizing Shopper Behavior Analysis

DISPL's video analytics provides a goldmine of information about shopper behavior. With the ability to build customer journey maps and heatmaps of the most popular locations inside the store, retailers can optimize their store layout and product placement to maximize conversion and sales.

Moreover, DISPL's analytics can identify which sections of the store are interesting for different demographic groups. This can inform targeted marketing efforts, ensuring promotions and products are matched with the customers most likely to purchase them.

Enhancing Retail Experience with Personalized Content

When DISPL's CMS is used for screen management, retailers can not only track which content is more engaging but also use video analytics for targeted content. For instance, it's possible to show specific promotions to men and women or people of different age groups. This personalization elevates the shopping experience, increasing customer satisfaction and, ultimately, sales and conversion rates.

In conclusion, the strategic use of retail analytics, particularly video analytics offered by platforms like DISPL, can significantly enhance business performance. By capturing and analyzing data about customers' in-store behavior, retailers can optimize their strategies to meet customer needs and drive sales growth. Embrace the power of retail analytics today and take your business to new heights.

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