Building Strong Brand Positioning with Digital Signage: The SuperHome Centers Case

This project was implemented by our Platinum Partner, ASBIS, leading IT distributor in Europe, Middle East and Africa.

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With locations spanning Cyprus, SuperHome needed an effective digital signage solution that would allow their team to centrally control and manage content across all stores. The goal was to streamline content updates and ensure consistent messaging for promotions, seasonal campaigns, and announcements at each store.

Since 2022, SuperHome has implemented DISPL’s digital signage solution with 10 screens per store at all seven locations, primarily positioned at store entrances. This setup allows SuperHome’s team to update content remotely, ensuring promotions and messaging are aligned across the island. By leveraging DISPL’s centralized, browser-based platform, the team in Nicosia can make changes in real-time, ensuring all screens are consistent with current campaigns and promotions.

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{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/6811e3dd55ffdd06d42818be_ava.jpg|"We’re thrilled to have a system that allows us to manage all screens, change content fast, and increase engagement across all stores from our HQ in Nicosia. We manage to create templates that we need without additional help from designers and manage content with only one person from the team"}}

- says Anna Leimoni, SuperHome’s Marketing Manager.

The DISPL platform enables SuperHome to manage all store screens from a single location. With DISPL’s intuitive CMS and no-code template editor, SuperHome’s team can quickly create, schedule, and deploy content across all stores. This adaptability ensures that SuperHome can swiftly respond to market demands, seasonal campaigns, and promotional events without delays.

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As George Giovanni, CEO of SuperHome Center, explains,

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/6811e3de890b30aa455be760_ava-2.jpg|"We chose DISPL because it was the optimal balance between price and functionality. With added features like analytics and monetization, there’s always room to upgrade when we’re ready."}}

Results and Value

DISPL has empowered SuperHome Centers to maintain a consistent brand experience, control content with agility, and engage customers effectively. By leveraging DISPL’s digital signage, SuperHome is positioned to drive deeper engagement, improve promotional responsiveness, and explore new opportunities for growth.

We are proud to support SuperHome Centers in their journey to enhance retail communication and create an engaging shopping experience across Cyprus.