Digital signage for food retail

Unlocking the Power of Digital Signage for Supermarkets and Grocery Stores

The retail landscape is changing, and grocery stores should keep up with the times as well. As technology advances and customer expectations evolve, food retailers must find new and innovative ways to stay competitive. One of the key players driving retail transformation is digital signage. Let's take a look at what you get with such a powerful tool as digital signage in your grocery store.
January 25, 2023

Measure and boost foot traffic

Use sensors to track how many customers have visited your grocery store and where they’re headed. Why do you need this? By knowing when their stores are at their busiest, grocers are able to make better decisions about how to run them. You can determine sales conversion rates, identify high foot traffic areas, and allocate staff according to the customer journey.

Increase brand awareness

Research has found that digital signage has the ability to increase brand awareness by 47.7%. Digital signage is an excellent way for businesses to build relationships with other organizations and to communicate their messaging to customers. For example, by connecting social media to digital signage software, you can place real customer reviews on any product you sell in the store. Thus, using social and user-generated content, you will build trust between customers and brands.

Enhance customer retention

With AI analytics, you will get a better understanding of customer behavior, so you can display relevant and personalized content to your customers. For example, for customers who are allergic to some food or trying to eat healthy, try showing diet products or relevant recipes with lists of ingredients they can buy in your store. Your customers will feel cared for and keep coming back.

Show up-to-date promotions

With digital signage, you are able to quickly respond to external changes and adapt to market requirements. Display relevant promotions and discounts in real time to stand out from your competitors. Not only can you boost sales, but also increase customer loyalty. By displaying the most current information, your customers will always stay engaged and in the know.

Influence purchase decisions

Use real-time data to create personalized notifications or messages for each customer as they enter or leave the store, as well as when they make purchases or add items to their cart. Try displaying a discount for a certain item right when the customer is at the POS. Also, sharing product information, such as ingredients, nutritional facts, and price comparisons, can help customers make more informed decisions.

Improve customer service

Digital signage comes in many forms, each of which can be used for unique purposes. If you know what screen to place and where, not only will your customers stay satisfied, but store managers as well.

  • Managers can use a tablet to monitor and manage products via inventory database integration and set minimum or maximum price limits for items.
  • By placing self-checkouts or interactive kiosks, you will not just shorten lines, but save much more time for your workers.
  • If the second point is not for you, there is another option. With digital signage placed at the checkouts, you can improve the line experience for your customers by showing relevant, entertaining content to them. Also take the opportunity to remind customers to apply for or renew their loyalty cards while they’re in line.

Investing in digital signage is a great way to stay competitive in the ever-changing retail landscape. Learn more about the unique solutions provided by Displayforce for grocery stores and supermarkets. Contact us today — we will analyze your case and find the perfect solution for your store.