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Pain points:
- Standard targeting scenarios are limited to basic parameters (like gender or age), reducing possible applications.
- Inability to use complex in-frame situations for targeting (e.g., multiple people, family groups).
- Missed advertising opportunities due to insufficient content–audience matching.
Value propositions:
- Create advanced, custom targeting scenarios using JavaScript and video analytics data.
- Detect scene context (number of people, their combinations) to deliver highly relevant content.
- Works in real time and offline — no constant internet connection required.
- Fully secure and privacy-compliant — no personal data is collected, stored, or transmitted.
- Quickly test and launch new scenarios with DISPL Designer.