Smile & emotion-based targeting
Retailers can use audience analytics to understand customers' emotions and tailor their digital signage content to evoke specific emotions. For example, by using calming or soothing images and videos, retailers can create a relaxing shopping experience that can encourage customers to make purchase decisions.
Pain point:
- Retailers struggle to effectively target and engage customers based on their emotions and in-store behavior.
Value proposition:
- Using emotion-based targeting, retailers can display personalized content on digital signage screens tailored to customers' current emotions and behaviors. This can improve the effectiveness of marketing campaigns and increase sales by addressing the specific needs and desires of customers at the right moment. In addition, retailers can use audience analytics to collect real-time insights into customer emotions and behavior, allowing them to continuously optimize and improve their targeting efforts.
