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Pain point:
- Retailers struggle to effectively target and engage customers based on their emotions and in-store behavior.
Value proposition:
- Using emotion-based targeting, retailers can display personalized content on digital signage screens tailored to customers' current emotions and behaviors. This can improve the effectiveness of marketing campaigns and increase sales by addressing the specific needs and desires of customers at the right moment. In addition, retailers can use audience analytics to collect real-time insights into customer emotions and behavior, allowing them to continuously optimize and improve their targeting efforts.