Building retail media network with AI-powered smart screens

The challenge

Brands in Palestine, particularly in the FMCG, telecom, and financial sectors, face several persistent challenges:

• Limited access to real-time shopper insights inside physical retail environments

• Low engagement and poor measurability from traditional in-store promotions

• A rising consumer preference for short-form, mobile-native content formats not supported by conventional signage

BUZZ aimed to address these gaps by creating a smart screen network that brings digital-era advertising into the physical shopping journey.

The solution: OMNIYA ad network

OMNIYA is a network of smart screen delivering short-form, targeted content inside high-traffic supermarkets and lifestyle environments across Palestine. Each vertical display functions as a localized digital media channel, providing dynamic content that adapts to time, location, and audience context.

Unique advantage of OMNIYA is the ability to provide predictable results to advertisers

• Measure impressions to calculate ROI.

• Deliver relevant content through real-time targeting.

• Reach consumers at points of sale, when they are ready to buy.

• Scale campaigns across locations with consistency.

Why DISPL?

To deliver its vision, OMNIYA partnered with DISPL, an AI-driven digital signage platform chosen for its:

• Edge AI capabilities to detect audience and impressions in real time.

• Flexible CMS to manage dynamic, hyper-local content.

• Ease of deployment even on low-spec smart screens.

• Data dashboards that provide actionable insights.

As Rami El-Khateib puts it:

{{Quote|https://cdn.prod.website-files.com/6285153a4a522b5402ed3857/6900c2d047a8323e3db6fab1_rami%20color.png|"The platform’s intuitive interface and analytics tools allowed OMNIYA to go to market fast and scale intelligently."}}

Implementation and reach

OMNIYA partnered with several retail locations, installed DISPL Kits and connected them with existing screens. During the first month they have created a network of 20 vertical smart screens across strategic supermarket locations. Each screen delivers:

• Targeted ads tailored to time, audience, and location.

• Story-style content, inspired by TikTok/Instagram, capturing attention.

• Live data feeds: weather, fuel prices, forex, and lifestyle updates.

• Interactive engagement metrics via the DISPL AI dashboard.

With over 200,000 verified monthly impressions, OMNIYA has quickly become a preferred advertising channel for national and global brands in telecom, banks, FMCG and lifestyle sectors.

The real-time dashboard enables advertisers to track campaign performance and optimize messages on the fly — based on dwell time, impressions, and consumer behavior.

Results

OMNIYA quickly established itself as the go-to DOOH solution in Palestine, delivering:

• High engagement rates thanks to catchy, motion-based formats.

• High visibility and strategic screen placement have increased ad views.

• Advertisers reported significant improvements in brand recall and customer interaction.

• Real-time data allowed for mid-campaign optimization, improving overall ROI.

• Younger, digitally engaged audiences responded well to the story-style content format.

• Retail venue owners benefited from new monetization opportunities via screen hosting.

Why OMNIYA stands out

OMNIYA is not just a digital signage network — it is a full-service retail media platform backed by in-house marketing experts, market knowledge and brand experience. By combining intelligent technology with culturally relevant content, OMNIYA offers brands a smarter way to connect with shoppers.

What’s Next?

BUZZ is actively scaling the OMNIYA network to:

• Connect over 30 additional smart screens across Palestine.

• Launch the OMNIYA ad network in nearby markets including Jordan and other GCC countries.

• Partner with local influencers and content creators to enable omni-channel advertising campaigns.

• Automate cross-posting between social media content of advertisers and smart screens.

This next phase of growth will position OMNIYA as a regional leader in hybrid physical-digital advertising — where retail media meets social influence in real time.