As the telecommunications industry continues to grow and evolve, retail stores are faced with the challenge of keeping up with the changing times and providing customers with a modern and convenient shopping experience. One way that retailers are meeting this challenge is by implementing digital signage in their stores.
Digital Signage refers to the use of digital displays and interactive screens to show advertising, promotional content, and other information. Moreover, the Displayforce platform gives users additional unique features, like video analytics based on in-store sensors, that collect non-personalised demographic data. All this technology can be used to enhance the customer experience and drive sales.
Modern Digital Signage platforms like Displayforce help you provide tailored messages to individual customers based on their preferences and behaviours. Use video analytics to know your exact audience and choose the right messages to increase sales and improve customer experience. Or use advanced scheduling and content management systems to show relevant content at the right time.
Show targeted content to specific audiences based on their gender, age and even emotions. This way, your customers will see relevant ads and, more likely, will purchase. It’s simple – you need to connect the Displayforce box (or any other compatible player) and a camera to your screen. Then, set the suitable campaigns to the right audiences, and they will start playing automatically.
Gather data about visitors in a retail store, such as their demographics, how long they spend in the store, which products they interact with, and which displays they engage with the most. This data can be used to make future decisions about product placement and marketing strategies and provide you with a deeper understanding of your customers.
Sell some of your screen time to brands willing to advertise in your stores. Ad monetisation will help you offset the cost of installing the equipment and increase your customer value and sales if advertised products are presented in your stores.
Use interactive kiosks to strengthen your customer connection with your brand with interactive games and promotions (for example, smile and get a discount on your plan). You can also show ads on the kiosk in screensaver mode and open a digital catalogue to let customers order out-of-stock products from you rather than turning around and leaving.
In conclusion, digital signage is a valuable tool for telecommunications retail stores looking to enhance the customer experience and drive sales. By providing customers with engaging and relevant content, digital signage can help create a modern and convenient shopping experience that sets retailers apart from the competition. Learn more about our solution for telco retail. Contact us today — we will analyse your case and find the perfect solution for your stores.