We finalized Displayforce.ai player to seamlessly run on Samsung screens supporting Tizen OS. Professional Ad management is available both in DooH and pDooH (programmatic Digital-out-of-Home).
When speaking about DooH advertising monetization, you can use Direct Sales with a dynamic, loop-based model (although the buying process and reporting are automated). Being the largest part of the advertisement space, such ads are based on direct media buys and fixed agreements with advertisers. You can sell ad space using both traditional or newest models.
Calendar campaigns (fixed advertisement blocks of predetermined periods) — purchasing a times' lot within an ad loop. Despite this model being classical, typically there is a lot of advertising space left unsold.
Private Programmatic purchased in different pricing models:
- CPT (cost per thousand) - payment for every thousand impressions;
- CPM (cost per mille) — or potential coverage (depending on the reachable audience) - payment for every thousand possible contacts with an ad (Opportunity to See);
- vCPM (cost per mille viewed) — cost per thousand viewed impressions, or in other words, payment for guaranteed contact with the audience.
Using Private programmatic allows filling up the advertisement space and, consequently, increasing your revenues. Because of the complete automatization of the media buying process, publishers and advertisers save time on maintaining direct relationships.
In practice, however, some ad space remains unsold. To sell out the rest of the traffic (unsold spots in loops or the audience) you may want to join the pDooH network by connecting to the Selfservice DSP (you can connect with your brand or use the third-party DSP mediation).
Nota bene: all the listed models can be included in the media plan and applied to each device simultaneously, yet the calendar campaigns will be in priority (see the priority of advertising models in the picture below).
Now, the screen owners do not need any special equipment such as media players or panels or consoles to have full access to all advertisement capabilities. Displayforce Player allows broadcasting your own marketing content along with commercials (by direct sales and auction-based programmatic).
Also, available in the new Displayforce.ai Player:
- Using data from external systems in XML format in advertising campaigns,
- Tracking impressions and views, getting campaign analytics;
- Forming campaign media plan with a location list;
- Reporting and proof of performance;
- Device logging and network health check;
- Managing devices remotely.
Such functionality was not available for Samsung Tizen before — none of the software vendors provided a full-fledged solution at this level. The smart combination of all possible types of advertisement campaigns takes screen monetization efficiency to the max.