XION1 became our very first Platinum Partner — and that’s more than just a title

To dive deeper into their experience, Lina Fleitman, Chief Commercial Officer at DISPL, sat down with Cosmas Haryono, CEO of XION1, for a conversation about vision, innovation, and long-term collaboration.

Lina Fleitman: XION1 has established itself as a key player in digital signage and AI-powered audience analytics in Indonesia. What inspired the creation of the company, and what has been the most defining moment in its journey so far?

Cosmas Haryono: Indonesia's retail landscape is undergoing a significant transformation, driven by a robust economy and shifting consumer behaviors. As of 2024, the retail sector is projected to grow at a compound annual growth rate (CAGR) of approximately 4.9%, reaching an estimated market size of IDR 6,122 trillion by 2027. This growth is fueled by an expanding middle class, rapid urbanization, and increased digital adoption among consumers.

But behind this momentum lies a silent struggle. While the market grows, many retailers are falling behind in how they engage, analyze, and activate their audiences.

Marketing in retail today remains largely inefficient and intuition based. According to research, over 58% of retailers admit to making key decisions based on instincts, simply because they don’t have reliable data to guide them. This leads to severe business risks: misallocated budgets, missed growth opportunities, and poor inventory health. Worst of all, companies may believe they’re profitable overall, while one or more channels are quietly draining resources.

That’s where XION1 comes in.

Founded in Jakarta, XION1 was born from a simple belief: technology should make retail smarter, not harder. In partnership with global leaders like DISPL, we deliver end-to-end retail media and analytics solutions tailored to Indonesia’s unique market landscape.

At the core of our mission is a vision: to turn every store into a smart, monetizable media channel—powered by real-time data, AI-driven content, and measurable audience insights.

We’re not just selling screens or software—we’re helping our partners rethink what their stores can do:

• A CMS for Digital Signage that makes content dynamic and hyper-localized
• Visitor Analytics that transform foot traffic into actionable marketing intelligence
• A growing ecosystem that connects retailers, brands, and tech for win-win monetization

XION1 is trusted by industry leaders like one of giant retail, enabling them to optimize messaging up to 23,000 stores and unlock new advertising revenue.

We believe the future of retail isn’t just about more stores—it’s about smarter, more personalized experiences. And with every solution we build, we’re helping shape that future.

Lina Fleitman: When did you first come across DISPL, and what made you decide to partner with us? What specific needs or challenges were you looking to address with their AI-driven solutions?

Cosmas Haryono: Our journey with DISPL began during our extensive search for AI-driven digital signage solutions that could meet our specific needs and challenges. We tested numerous tools, but none aligned with our key criteria: ease of use, cost optimization (including compatibility with low-spec hardware), openness to customization, and the ability to grow together as true partners—not just vendors.

One day, we stumbled upon DISPL through a simple online search. Intrigued by its promise, we decided to give it a try—and we were immediately impressed. What truly set DISPL apart was not just its technology but the shared vision and values we discovered after engaging with their team. Their willingness to collaborate, adapt, and innovate alongside us resonated deeply with XION1’s mission.

This alignment led to a natural partnership, and we proudly became DISPL’s first Platinum Partner. Together, we’ve grown exponentially—expanding our reach across Indonesia and into Southeast Asia. With DISPL’s AI-powered solutions, we’ve been able to address critical challenges such as delivering impactful customer insights, optimizing costs, and ensuring seamless integration into diverse retail environments.

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/6823583ece4902260c055124_image.png|The partnership has enabled us to provide businesses with smarter, more adaptable tools that drive real results while staying true to our commitment to innovation and collaboration. It’s safe to say that finding DISPL was a turning point in our journey, and we’re excited to continue growing together.}}

Lina Fleitman: How are AI analytics and smart digital signage already helping your clients? Why are they implementing these solutions in their business processes?

Cosmas Haryono: The integration of DISPL’s AI analytics has transformed XION1’s operations, becoming the foundation for all our marketing and AI-driven solutions. With DISPL handling the core AI systems and hardware optimization, we’ve accelerated innovation, building advanced tools tailored to client needs.

For our clients, the benefits are clear:

• Streamlined Operations: Managing screens and content is faster and easier, reducing processes from days to minutes, while delivering measurable ROI through actionable insights.
• Deeper Customer Connections: AI-powered analytics help businesses understand visitor behavior, tailor content to their environment, and create personalized experiences that boost engagement and revenue.

Real-world impact can already be seen in our current collaborations:

• Indomaret leverages our CMS and AI-powered visitor insights to dynamically manage content across thousands of stores. This enables localized content strategies and better understanding of foot traffic behavior, which helps drive in-store promotions more effectively.
• MAP (Mitra Adiperkasa) uses our CMS to centrally manage digital content across various retail brands. The streamlined content deployment not only reduces operational burden but ensures consistency in branding and promotions across locations.
• Erajaya utilizes our CMS to rapidly roll out product campaigns across their stores. This has helped shorten campaign deployment time while ensuring high visibility of promos at the store level.
• Domino’s Pizza is also using our CMS to manage promotional screens in-store, enabling them to update offers in real-time, test content performance, and align messaging with national campaigns instantly.

By adopting DISPL-powered solutions through XION1, these businesses are not just optimizing their internal workflows—they’re turning their physical spaces into smart, revenue-generating environments. This partnership has empowered us—and our clients—to grow smarter, together.

Lina Fleitman: How would you describe the current demand for AI-powered digital signage and audience analytics in Indonesia? Are businesses ready for this shift, or is there still a learning curve in adopting these technologies?

Cosmas Haryono: The demand for AI-powered digital signage and audience analytics in Indonesia is accelerating. A few years ago, educating the market was our biggest hurdle. Today, businesses are actively seeking out smart, measurable solutions. Terms like AI-driven targeting, computer vision, dwell time analytics, media effectiveness, and programmatic ads have become part of the everyday conversation—reflecting a major industry shift toward precision and accountability.

This shift isn’t theoretical—it’s already happening.

XION1 is trusted by major brands in Indonesia to deliver intelligent, scalable, and data-driven digital signage solutions that go beyond simply displaying content:

• Indomaret uses XION1’s CMS and visitor analytics to push dynamic content across thousands of stores—based on real-time data. This allows localized promotions, improves in-store engagement, and gives visibility into campaign performance like never before.
• Erajaya leverages our CMS to deploy product launches and time-sensitive campaigns faster than ever, ensuring the right message hits the right stores instantly, backed by data on audience response.
• Domino’s Pizza utilizes our digital signage system to manage menu boards and promos in real time—tailoring messages by location and time of day, and tracking content performance through AI-based metrics.
• MAP and others rely on us to maintain content consistency across diverse retail formats, while also opening the door to data-driven media strategies that measure actual impact.

Despite this momentum, challenges still exist. Some businesses remain skeptical concerned about cost, accuracy, or complexity. But these are solvable through education, demos, and proven case studies.

The greater resistance often comes from within the industry itself—particularly from traditional media players who are uncomfortable with the transparency AI enables. When raw, real-time audience data is accessible to all stakeholders, it disrupts long-standing practices based on estimated or inflated metrics.

To fully unlock the potential of AI-driven signage and analytics, industry-wide traction and regulatory frameworks are key. With clear standards around transparency and data integrity, the Indonesian marketing landscape will evolve into a new era—one defined by accountability, precision, and measurable results.

Lina Fleitman: Which industries are showing the most interest in AI-driven signage and analytics? Are there any surprising sectors where you've seen strong adoption or innovative use cases?

Cosmas Haryono: AI-driven signage and analytics are gaining traction across industries, with retail, shopping malls, and F&B leading the way by measuring foot traffic, engagement, and campaign effectiveness in real time. Events and public spaces (e.g., exhibitions, concerts) are also adopting AI to quantify attendee interactions and event impact, shifting from guesswork to data-driven decisions.

Surprising Sectors Embracing AI: Healthcare:

• Optimizing patient flow, queues, and health campaigns.
• Manufacturing: Monitoring production, enhancing safety, and training workforces.
• Finance: Personalizing customer experiences and analyzing branch traffic.

Future Growth Opportunities:

• Education: Interactive learning hubs and attendance tracking.
• Hospitality: Personalized guest experiences and occupancy analysis.
• Transportation: Dynamic scheduling and crowd management in airports and transit systems.

As industries prioritize data transparency and personalization, AI-powered solutions are transforming static systems into tools for actionable insights and operational efficiency.

Lina Fleitman: How do you see the Indonesian market evolving in the next few years in terms of digital signage and AI analytics?

Cosmas Haryono: Looking ahead, the Indonesian market is poised for exponential growth in digital signage and AI analytics. As businesses increasingly recognize the value of data-driven insights, we foresee a surge in demand for innovative solutions that make physical stores smarter and more efficient.

In the coming years, digital signage will evolve beyond traditional advertising to become a core component of smart retail environments. Stores will leverage AI to deliver hyper-personalized experiences, optimize operations, and unlock new revenue streams. This transformation will not only enhance customer engagement but also set a new standard for intelligent, future-ready businesses across Indonesia.

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/6823583ece4902260c055124_image.png|The future is clear: smarter stores, smarter decisions, and limitless possibilities.}}

Lina Fleitman: If you could share one key insight about the future of AI-analytics, Digital Signage and Retail Media in Indonesia, what would it be?

Cosmas Haryono: The future of AI analytics, digital signage, and retail media in Indonesia hinges on standardization, regulation, and personal data protection. With these frameworks in place, the industry will transform into a transparent, trustworthy ecosystem that benefits both businesses and customers. Clear standards will ensure data accuracy, while robust regulations will build consumer confidence in how their information is used. This foundation will unlock the full potential of AI-driven solutions, driving innovation and mutual growth across the retail landscape.