How Rede Economia Turned their Stores into a Profitable Retail Media Channel

That’s when GlobalTera, our Platinum Partner in Brazil, introduced a new concept: in-store screens powered by AI — not just for displaying promotions, but for creating a new revenue-generating retail media ecosystem.

Bruno Moreira, Business Development Director at GlobalTera says:

The retail environment is changing fast. It’s no longer just about product displays — it’s about delivering content that connects, converts, and brings measurable value. That’s what retail media enables.

GlobalTera implemented a combination of LED panels and interactive tablets across strategic points in Rede Economia stores—including the high-traffic Rio Sul supermarket.

The innovation? In many cases, the solution didn’t require expensive players or complex infrastructure. Just a tablet was enough to:

• Run dynamic promotional content
• Analyze viewer demographics in real time (age, gender, attention span)
• Collect direct feedback via touchscreen (surveys, ratings, preferences)

This minimized hardware costs and allowed rapid deployment across multiple stores—turning every screen into a smart, monetizable asset without heavy IT involvement.

The panels do more than display content. They adjust messaging in real time based on the profile of the audience passing by. Each ad’s impact is tracked with precision, allowing campaign optimization at every stage.

Here’s what the Rede Economia team saw:

• Increased Visibility – Promotions were now seen more often and remembered longer
• Enhanced In-Store Experience – Shoppers engaged more with content, creating a modern, tech-enabled atmosphere
• Campaign Performance Tracking – For the first time, they could know: who saw what, when, and for how long
• New Revenue from Brands – External advertisers began buying in-store screen time, opening a new, passive income stream
• Lower Cost of Deployment – Tablets allowed for flexible installations with minimal investment

Bruno Moreira, Business Development Director at GlobalTera shares his vision:

{{Quote|https://cdn.prod.website-files.com/6285153a4a522b5402ed3857/684824293d1cff8b8969f6e4_bruno%20moreira%202.png|“This solution proves that we’re not just selling screen space, we’re delivering intelligence and results — both for the retailer and for the advertisers.”}}

With this transformation, Rede Economia can now use their own stores as a high-impact, zero-cost marketing channel. Unlike traditional media investments, this is a channel they fully control, managing everything from one simple platform.

They can:

• Launch and schedule in-store campaigns tailored to their needs
• Track performance in real time, seeing exactly how shoppers engage with content
• Use audience data not just to improve promotions, but to inform broader business decisions.

Moreover, they can also sell screen time to brands sold in their stores—turning shelf visibility into a new stream of revenue.

For Rede Economia, this isn’t just signage. It’s own media with measurable impact, built for retail in the digital age.

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