Digital Out-Of-Home Advertising Across 86 Oman Oil Filling Stations

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Digital Outdoor Advertising with AI-Driven Audience Analytics

The world of outdoor advertising is rapidly evolving, with advertisers demanding more precise targeting, better measurement tools, and greater campaign effectiveness. Mubashir, a leading Digital Outdoor Advertising Solutions company in the Middle East, successfully addressed these challenges through an ambitious project: the creation of a dynamic media network across 86 Oman Oil filling stations. With the help of DISPL’s AI-powered audience analytics, this project redefined how advertisers engage with their audience in high-traffic locations.

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Challenges & Objectives

Traditional outdoor advertising has always faced a major limitation—the inability to track and measure campaign effectiveness accurately. Advertisers often struggle to determine how many people see their ads, who their audience is, and how relevant the messaging is to different demographics.

To solve this, Mubashir set out to create a data-driven advertising solution that:

• Enabled advertisers to track impressions and engagement metrics.
• Provided real-time audience analytics to assess ad effectiveness.
• Allowed targeted content delivery based on demographics.
• Offered flexible payment models to attract a wider range of advertisers.

With these goals in mind, the DISPL team helped deploy an AI-powered DOOH (Digital Out-of-Home) advertising network that optimized campaign performance and transformed how brands engage with consumers at gas stations.

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/67d5aec0d1a411f5bdef6c53_ava_Gale.jpg|By integrating AI-powered audience analytics with Mubashir’s extensive media network, we’ve helped transform 86 Oman Oil stations into highly targeted and measurable advertising spaces.}}

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Work process

To implement this cutting-edge solution, Mubashir installed 93 high-definition digital screens and billboards across 86 Oman Oil stations. Each location was strategically chosen to maximize visibility and audience reach.

Step 1: Seamless Hardware & Software Integration

The screens were equipped with AI-driven audience measurement tools, enabling real-time data collection on viewer demographics, dwell time, and engagement levels. Mubashir integrated DISPL’s advanced AI analytics to process this data and deliver targeted content dynamically.

Step 2: Data-Driven Content Optimization

The system allowed advertisers to deliver customized content based on audience characteristics. For example, brands could target women in specific neighborhoods with tailored advertising at select times of the day.

Step 3: Offering Advertisers More Value with Innovative Payment Models

Mubashir introduced multiple flexible payment models to attract diverse advertisers:

• CPM (Cost Per Thousand Impressions) – The standard model based on ad views.
• AdShows (Pay-Per-Display Model) – Advertisers pay for screen time, regardless of views.
• CPV (Cost Per View) – This innovative model allows advertisers to pay only for views by a specific target audience, making ad spending more efficient.

This structure encouraged a broader range of businesses to invest in outdoor digital advertising, from large enterprises to smaller brands looking for high-precision targeting.

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Results: measurable Impact on brand visibility and engagement

The project produced outstanding results, reinforcing the value of data-driven outdoor advertising.

Massive Reach & Brand Visibility

The network delivered an impressive 21,754,400 impressions annually, significantly increasing exposure for advertisers.

Higher Campaign Efficiency & Targeting Precision

Advertisers could now deliver ads to specific demographics at key locations, maximizing engagement and relevance. Brands gained the ability to optimize campaigns in real-time based on performance data.

Attracting More Advertisers with Flexible Models

The introduction of the CPV model helped advertisers spend budgets more efficiently, making DOOH advertising more accessible. This model appealed to advertisers seeking highly targeted engagement rather than mass exposure.

Enhanced Reporting & Transparency

Advertisers received detailed reports that included:

• Demographic breakdowns of viewers.
• Engagement metrics to measure campaign effectiveness.
• Insights for future optimization, ensuring continuous improvement in ad performance.

Final thoughts: a game-changer for outdoor advertising in the Middle East

This project cemented Mubashir’s position as a leader in digital outdoor advertising, demonstrating how AI-powered analytics can revolutionize traditional OOH campaigns. By combining real-time audience insights, advanced targeting, and flexible ad pricing, the 86-station media network set a new benchmark for the industry.

For advertisers, this meant:

✔️ More measurable, transparent, and effective campaigns.


✔️ Greater audience engagement and brand impact.


✔️ Smarter ad placements that maximize ROI.

As Mubashir continues to expand and refine its AI-driven advertising network, this project paves the way for the future of data-driven DOOH advertising across the Middle East.