IQOS (Philip Morris International)
Digital screens and video walls for IQOS flagship store.
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Project description
IQOS came to our partner with the idea to create their flagship digital “store of the future”. We have come up with a couple of innovative and technologically demanding solutions which ended up working great with DISPL software.
Goals
- Increasing customer engagement by creating interactive environment;
- Increasing incoming traffic and customer loyalty;
- Creating modern and technologic brand image;
- Creating viral effect by spreading word-of-mouth about the store.
Work process
In a single IQOS flagship store in a shopping mall we have installed:
- Non-standard video-wall in shape of a tree, containing 120 leaf-shaped screens;
- 4 video-walls with 8K resolution;
- Directional sound system that can create narrowly focused audio in specific areas of the store.
- Content on the screens can be synchronized and controlled by salespeople for more immersive product demonstration.
Results
Together with our client and partner we have created a “store of the future”, center of which is the Digital Tree. It completely changed the store’s appearance and allowed the sales process to be more personalized and immersive.
