IQOS (Philip Morris International)

Project description

IQOS came to our partner with the idea to create their flagship digital “store of the future”. We have come up with a couple of innovative and technologically demanding solutions which ended up working great with DISPL software. 

Goals

• Increasing customer engagement by creating interactive environment;
• Increasing incoming traffic and customer loyalty;
• Creating modern and technologic brand image;
• Creating viral effect by spreading word-of-mouth about the store.

Work process

In a single IQOS flagship store in a shopping mall we have installed:

• Non-standard video-wall in shape of a tree, containing 120 leaf-shaped screens;
• 4 video-walls with 8K resolution;
• Directional sound system that can create narrowly focused audio in specific areas of the store.
• Content on the screens can be synchronized and controlled by salespeople for more immersive product demonstration.

Results

Together with our client and partner we have created a “store of the future”, center of which is the Digital Tree. It completely changed the store’s appearance and allowed the sales process to be more personalized and immersive.