Digital Screens and Video Walls for IQOS Flagship Store

IQOS approached our partner with a bold idea: to create a flagship digital "store of the future." The goal was to merge cutting-edge technology with a modern retail experience, offering customers an immersive and interactive environment. To achieve this, we introduced a series of innovative, high-tech solutions seamlessly integrated with DISPL software.

Goals: Elevating Customer Engagement Through Technology

• Enhancing customer engagement by creating an interactive and visually striking store environment.
• Increasing foot traffic and loyalty by offering a unique shopping experience.
• Establishing a modern, tech-forward brand image to align with IQOS’s innovative identity.
• Generating a viral effect by encouraging word-of-mouth buzz about the store.

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The Work Process: Building a Store Like No Other

To bring this vision to life, we equipped a single IQOS flagship store in a shopping mall with groundbreaking digital features:

• The Digital Tree: A one-of-a-kind video wall shaped like a tree, composed of 120 leaf-shaped screens. This stunning installation became the store’s centerpiece, captivating customers and creating a futuristic ambiance.
• Ultra-High-Resolution Displays: Four 8K video walls, delivering stunning visuals that enhance product storytelling and brand messaging.
• Directional Sound System: A cutting-edge audio solution that allows sound to be focused on specific areas of the store, ensuring a personalized auditory experience without background noise distractions.
• Dynamic Content Control: Sales associates can synchronize and control the screen content in real time, enabling interactive product demonstrations and customized customer engagement.

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{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/67d5aec0d1a411f5bdef6c53_ava_Gale.jpg|"At DISPL, we thrive on pushing the boundaries of digital signage, and this project with IQOS was a perfect opportunity to do just that. The Digital Tree is more than just a visual installation—it’s an experience that engages customers on a deeper level."}}

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Results: An Immersive Retail Experience

Through collaboration with our client and partner, we successfully created a next-generation retail space, with the Digital Tree at its core. This transformation not only redefined the store’s aesthetic but also elevated the sales process, making it more personalized, engaging, and immersive. The result? A retail environment that goes beyond shopping—it’s an experience customers want to return to and talk about.

DISPL played a key role in turning IQOS’s vision into reality, proving that the future of retail is not just about products—it’s about creating memorable, interactive, and technology-driven customer journeys.

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{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/67d5aec0d1a411f5bdef6c53_ava_Gale.jpg|"By integrating cutting-edge display technology with interactive elements, we’ve created a space that doesn’t just showcase products but tells a story. This case proves how digital solutions can transform retail, and we’re proud to have been part of it."}}