How to Strive in DooH Advertising Market: Interview with Eastidea CEO

Serge Gale: Dmitrii, welcome! It's great to have you here. To start, can you tell us about Eastidea’s main focus in the digital signage industry?

Dmitrii Sklyar: Thank you, Serge. Eastidea specializes in digital out-of-home advertising solutions, particularly focusing on elevator advertising networks and indoor digital signage. We provide a full package that includes both hardware and software, tailored to transform traditional advertising spaces into dynamic and interactive experiences.

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Serge Gale: That sounds quite comprehensive. How has Eastidea evolved its offerings in recent years?

Dmitrii Sklyar: Over the past four years, we've expanded significantly. Our approach integrates advanced hardware like special screens and projectors, which convert elevator doors and interiors into engaging advertising platforms. More importantly, we incorporate software solutions that manage these platforms, offering our clients detailed analytics and operational support to maximize their advertising impact.

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Serge Gale: With such technology at play, how do you ensure your clients are well-equipped to utilize these systems effectively?

Dmitrii Sklyar: We believe in empowering our clients through education. We provide technical and business training that covers setting up advertising networks and selling ad space effectively. Our training also dives into creating business models based on the analytics and data our software gathers, which is crucial for understanding advertising reach and customer engagement.

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Serge Gale: Speaking of analytics, how central are they to your strategy in enhancing advertising effectiveness?

Dmitrii Sklyar: Analytics are vital. They allow us to measure and understand multiple aspects of the advertising environment, such as audience exposure rates and engagement levels.

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/67f3832da400a22f738d58d8_eastidea.jpg|"This data is crucial not only for optimizing ad placement but also for helping advertisers see the direct benefits of their campaigns in terms of customer reach and interaction."}}

Serge Gale: Can you give us an insight into how Eastidea is embracing DISPL AI technologies?

Dmitrii Sklyar: Absolutely. AI is integral to our strategy, enhancing how we target and deliver advertisements.

We use DISPL to analyze customer data in real-time, enabling highly targeted ad placements that are based on audience behavior and preferences. This not only increases the relevance of ads but also the interaction rates, making campaigns more effective and efficient.

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Serge Gale: Looking to the future, what developments can we expect to see from Eastidea?

Dmitrii Sklyar: We are continuously pushing the boundaries of what’s possible in DooH advertising. Additionally, we're expanding our reach into new markets, adapting our solutions to meet diverse global needs while maintaining high standards of customer service and support.

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Serge Gale: Finally, Dmitrii, how do you see the role of digital out-of-home advertising evolving in the coming years?

Dmitrii Sklyar: The future of DooH advertising is increasingly digital and interactive.

{{Quote|https://cdn.prod.website-files.com/6270f157923cfedd922e9299/67f3832da400a22f738d58d8_eastidea.jpg|"We anticipate a shift towards even more personalized advertising experiences, where digital content reacts in real-time to the audience's demographics and behaviors. This will not only increase engagement but also allow advertisers to achieve a much higher ROI on their campaigns. In this evolving landscape, DISPL's capabilities are irreplaceable."}}

Serge Gale: Dmitrii, thank you for sharing these valuable insights. It’s clear that Eastidea is setting a high standard in the digital advertising world.

Dmitrii Sklyar: Thank you, Serge. We’re excited about the future and committed to leading the charge in innovative advertising solutions.

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Watch the full video interview on our YouTube channel.