How to understand advanced audience metrics?

Purpose of the guide

This guide provides a clear explanation of how to gain a better understanding of offline customer behavior using advanced audience metrics offered by DISPL. With practical examples and applications, the guide demonstrates how to use the insights obtained from these metrics to improve business strategies effectively. Whether it's designing store layouts based on foot traffic patterns, creating marketing campaigns tailored to specific demographic segments, or adjusting product placement to increase engagement, this guide covers it all.

Target audience

Designed for retailers, marketing professionals, and business owners who aim to deepen their understanding of customer behavior in offline environments. This guide is especially beneficial for those looking to leverage data-driven strategies to optimize in-store experiences, improve product placement, and tailor marketing efforts to meet the nuanced needs of their audience.

Key takeaways

• Explore how to interpret and act on data related to visitor counts, attention times, engagement rates, and more.
• Learn how gender, age, and emotional analysis can inform more personalized marketing and merchandising strategies.
• Discover how to apply insights from visitor data to make informed decisions about store layout, product placement, and staff interactions to maximize customer engagement and sales.