General Manager of Acean.cy

Max Newman

Is it possible to measure offline sales conversion?

With Displayforce, I can measure conversion into visitor engagement and further into sales.

How can I check marketing message efficiency?

I can understand efficiency by checking the number of visitors with maximum engagement.

Any chance to see the best-performing touch point and insights?

Yes, I can check touch points with the longest engagement rate, number of visitors, most popular time, and so on. And adjust the marketing campaign accordingly.

How can I understand the campaign's efficiency?

With the Displayforce Engagement Index, I can benchmark my efficiency.

Check this out it’s Displayforce Engagement Index

Subscribe for quarterly DEI report

CBDO of Aeno

Alex Pelman

How it could improve customer experience?

I know in which areas customers spend more time and understand why they do so. For example, is there an area of the store that should be improved upon to promote a better flow of customer traffic?

What touch points are used for this?

Variety of touch points and marketing surfaces like in-store shelves, storefronts, paper POS displays, posters, digital screens.

So how can I use this info?

I can understand my customer's profiles and improve their in-store experience, determine when and where to allocate staff, test new products & designs, and leverage DooH ad space.

Marketing Manager of ASBIS

Elvira Lane

Customer profile? How I can check it?

Age and gender data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.

How to customize a campaign for better targeting?

Using emotion tracking, make a mood map to find out how people's emotional state affects their decision to purchase.

Only verified views

AI considers the viewing duration of more than 1.5s and the head rotation by less than 30° relative to the surface

We respect privacy

The solution doesn't use personal data and doesn't capture videos or photos. AI complies with GDPR and CCPA

Excluding employees

AI automatically understands that an employee is in front of the surface with 80% accuracy

What kind of content insights?

Conversion in views

Know the real number of views of your campaign compared to the number of impressions.

Views Dwell-time (Engagement)

If your target audience is watching content for 50% of the campaign time, then you're probably playing the right content.

Demography of views

Demographic data helps you get a realistic portrait of your audience and adjust your campaign message accordingly.

Emotion tracking

Make a mood map to find out how peoples' emotional state of people affects their decision to purchase. Make a mood map.

History of all views

Track most popular routes around the store. Find out where most shoppers go and how long they stay in front of touchpoints.

Scalable and proven AI

Algorithm in TOP3

Accuracy according to the NIST Computer Vision rankings

Easy to run

No need special hardware

Ready to use

Fully integrated with CMS and Ad sales

High speed

It takes less than a second to detect and show a relevant message

Works offline

No internet connection is needed

Cost effective

Optimised for low-end devices

Insights & data

Visitors Insights

What are the number of visitors and their retention in dynamics?
What is the conversion into maximum engaged visitors? Comparison of values with the market benchmarks.
What is the portrait of my visitors?

Content Views conversion

How many confirmed views does my content have?
Which content attracts more attention?
Which content is more popular? Comparison of several companies.

Content Views portrait

What is the gender and age of the audience that viewed the content?
Comparison of the audience portrait of several campaigns or media files.
How does the portrait of the audience that viewed the content change?

Content Views dwell-time

Which portrait of the audience watches content the longest time?
Have we reached the target audience portrait with our campaign?

Forms & Interaction data

All audience responses during interaction with data entry forms in templates created for touch screens.
Data of custom conversions configured in project templates.
Unloading data from the system.

History of Content Views

History of all views filtered by devices and campaigns.
Data: audience impression portrait, what was viewed, how long the view.
Unloading data from the system.

Good strategy comes from data

One platform to understand impact and take action across your offline customer journey

Only verified views

We respect privacy

Excluding employees