Notifications to sales associates about leads
Brand zones can use digital signage to create real-time in-store notifications that inform sales associates of new leads in brand zones, allowing them to quickly respond to changes in customer behavior and optimize their marketing strategies accordingly.
Pain points:
- Limited coverage: If there are not enough associates to cover all the hours that the store is open, customers may not be able to receive the assistance they need to make a purchase.
- High labor costs: Providing additional associates can be costly for brands, especially if they have to pay for the associates' salaries, benefits, and training.
- Limited control over staffing: Brands may not have control over the number of associates that the retail chain hires or schedules to work in their shop-in-shop.
- Limited ability to adapt to peak hours: Brands may not be able to provide additional associates during peak hours, which can lead to long wait times for customers and lost sales.
Value Propositions:
- Increased efficiency in lead conversion: By providing real-time in-store notifications to sales associates about new leads, brands can improve their lead conversion rate by up to 25% by allowing associates to quickly respond to changes in customer behavior and optimize their marketing strategies accordingly.
- Reduced labor costs: By providing real-time in-store notifications to sales associates about new leads, brands can reduce their labor costs by up to 20% by only providing additional associates during peak hours when they are most needed.
- Improved tracking of sales associates' performance: By providing real-time in-store notifications to sales associates about new leads, brands can improve their ability to track the performance of their sales associates by identifying which associates are more active and successful in converting leads into sales.
- Better funnel optimization: By using real-time data to optimize their marketing strategies, brand zones can improve their funnel optimization and increase the number of customers who make a purchase.