Displayforce has joined the DPAA

Displayforce has joined the DPAA

Last week, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, announced that we has joined the association.
July 22, 2021

We are happy to share the great news!

"Displayforce has developed an innovative tool that helps businesses create a unique offline customer journey, and as a result, we provide new growth opportunities for our clients."
— Serge Galeev, CPO & CEO of Displayforce

Our mission is to help marketers and advertisers across the globe build truly connected, personalized, and transparent communications with their audience in any physical locations. Our SaaS platform includes digital signage with real-time analytics, customer flow, mood recognition, and in-store performance.

Displayforce provides the Digital Out of Home (DOOH) industry with solutions that allow redefinition of the customer experience by hyper-personalization on digital screens and generating additional revenue from guaranteed audience monetization. We fill the gap between online and offline marketing with an understanding of audiences, producing relevant messaging, and understanding different KPIs. Speaking of KPI, we make it possible to track important metrics like audience involvement and get insightful reports from offline marketing campaigns as seamlessly as if they ran online.

The mixture of AI and face recognition technology revolutionize the way that businesses communicate with customers. For example, instant targeting granting a smooth and effective upselling, customer data enrichment, together with leveling personal offers for loyal clients up, make stores a new media channel (read more on how we bring about the Store as Media concept into existence).

Being an acknowledged partner of Intel and Microsoft and having our AI algorithm approved by NIST, we see our destination in guiding businesses towards prosperity over the paths of disruptive technologies.

"Innovation has been key to the growth of DOOH, especially at this time. Displayforce with its solutions, will help our members and the industry at large and we welcome them to the DPAA community."
— Barry Frey, President & CEO of DPAA

About Displayforce:

Displayforce was founded in 2017 with a simple mission: create marketing in physical locations as a part of the omnichannel strategy with metrics from the digital world.

Over three years, Displayforce has connected more than 38,000 touch points in 18 countries for 200 medium and large customers with a 10+M daily audience.

About DPAA:

DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as "DPAA Short Connects," "DPAA Homeroom," "DPAA Town Hall," "DPAA Davos" and "DPAA Task Force".

DPAA also offers members an extensive database of research, best practices, and case studies; tools for planning, training, and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

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